Thursday, Apr 25 2024 | Time 15:35 Hrs(IST)
image
Business EconomyPosted at: Feb 23 2018 7:30PM


Micromax launches Ayurveda Series of ACs

New Delhi, Feb 23 (UNI) Consumer electronics brand Micromax Informatics on Friday announced the launch of three new air conditioners under its ‘Ayurveda Series.’
Targeting to challenge the mid-range segment, the new range also has Inverter models.
In the next 12 months, the company aims to capture 5 per cent market share of the Indian AC market, the company said in a statement.
The new launch comes on the back of company’s focus on the cooling segment as the company recently forayed into air cooler segment with the launch of desert, tower, window and personal coolers.
With this launch, the company is yet again expanding its product portfolio, offering consumers India’s first AC with a PM 2.5 filter powered by the goodness of ‘Neem’.
Perfect for the Indian climate with its cooling solution, the new range will not only beat the heat but also provide anti-bacterial and anti-allergen properties through the neem filter. The company aims to bring 25% of its business from non-mobility segment to bring in newer set of consumers into the Micromax fold.
The launch of the AC range would be promoted through a mix of digital marketing and region-specific BTL activities. Micromax has also setup dedicated service centres and a special customer service application for the new product segment to provide its customers with the best after sales service experience. With peak summer approaching, Micromax is set to penetrate the market with a strong distribution channel spread across the country, the company release added.
UNI JPG SB 1930
Please log in to get detailed story.
Tags: #Micromax launches Ayurveda Series of ACs
More News
Dr Reddy’s Lab and Nestlé India enter into definitive agreement to form JV company

Dr Reddy’s Lab and Nestlé India enter into definitive agreement to form JV company

25 Apr 2024 | 2:40 PM

Hyderabad, April 25 (UNI) Dr. Reddy’s Laboratories and Nestlé India have entered into a definitive agreement to form a joint venture company to bring innovative nutraceutical brands to consumers in India and other agreed territories.

see more..
SBI General Insurance records 17 pc growth in topline and a profit growth of 30 pc in FY 23-24

SBI General Insurance records 17 pc growth in topline and a profit growth of 30 pc in FY 23-24

25 Apr 2024 | 2:18 PM

Kolkata, Apr 25 (UNI) SBI General Insurance announced its financial results for FY 23-24, recording 17 per cent growth in topline faster than market growth and a profit growth of 30 per cent in FY 23-24.

see more..
Tata Motors accelerates innovation: record 222 patents filed and 333 grants secured in FY24

Tata Motors accelerates innovation: record 222 patents filed and 333 grants secured in FY24

25 Apr 2024 | 1:10 PM

Hyderabad, Apr 25 (UNI) Part of the USD 150 billion Tata group, Tata Motors Limited, India’s leading automobile company, has yet again achieved a significant milestone towards intellectual property rights (IPR) creation with a record-breaking number of 222 Patents and 117 designs applications filed during the year FY24, highest in its history.

see more..

RITES collaborates with DVC for rail infra works

25 Apr 2024 | 1:05 PM

Mumbai, April 25 (UNI) RITES Ltd., a prime transport infrastructure consultancy on Thursday said that it has signed an MoU with Damodar Valley Corporation (DVC), a statutory body under the Ministry of Power, to collaborate for Project Management Consultancy for rail infra works.

see more..

JioCinema to redefine subscription market with launch of Premium Plans

25 Apr 2024 | 12:42 PM

Mumbai, April 25 (UNI) JioCinema, the video streaming platform of Reliance Industries, has rolled out new subscription plans, JioCinema Premium, which will include ad-free content across languages, including original series, movies, children's shows, and TV entertainment on any device, including connected TV sets, for Rs 29 a month.

see more..
image