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Business EconomyPosted at: Apr 23 2018 6:50PM


Mia by Tanishq launches on Amazon.in

New Delhi, Apr 23 (UNI) Tanishq on Monday announced the launch of its contemporary jewellery brand Mia on Amazon.in, making a wide range of the brand’s fine jewellery selection easily discoverable and accessible to millions of Amazon India customers, a statement said.
This association marks the next phase of Mia by Tanishq’s rapid growth in the Indian jewellery market. Mia products, starting at Rs 3999, is known for its versatile and chic designs in timeless gold and classic diamonds which is available in a variety of product styles including earrings, finger rings, bracelets, pendants, and neckwear.
Speaking about this partnership, Tanishq Retail and Marketing Senior Vice President Sandeep Kulhalli said, “Brands have successfully managed to mirror the offline shopping experience in the online space with great ease. This topped with the sheer reach and convenience of shopping anytime/anywhere makes this a very important channel of sale. Mia targets the young discerning Indian woman who expects a seamless shopping experience both online and offline. This will also help Mia reach out to a much wider audience and take the brand to many more women especially in markets that currently do not have a Mia Store.”
Commenting on the launch of the brand on Amazon.in, Amazon Fashion Business Head Arun Sirdeshmukh said, “Amazon.in has been able to build a robust infrastructure that supports and aides the business of precious jewelry online, opening up newer markets and customer pockets for jewelers in every nook and cranny of the country.”
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