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Mercedes-Benz’s first ever tie-up with a women’s college in India as a part of their CSR initiative

Mercedes-Benz’s first ever tie-up with a women’s college in India as a part of their CSR initiative

Kolkata, Aug 17 (UNI) The country’s largest luxury car manufacturer Mercedes-Benz continued

its contribution to the government’s ‘Skill India’ initiative by signing an MoU with Maharshi

Karve Stree Shikshan Samstha, for conducting its highly coveted flagship CSR endeavor-

Advanced Diploma in Automotive Mechatronics (ADAM) program.

Reinforcing its commitment towards making the educated youth of the country employable, Mercedes-Benz’s inks its first-ever association with an all-women’s college to commence the

one-year Advanced Diploma in Automotive Mechatronics course.

The MOU was signed between Mercedes-Benz India and Maharshi Karve Stree Shikshan

Samstha recently at Cummins College Campus, Karvenagar in Pune in the presence of

Santosh Iyer, Vice President - Customer Service and Corporate Affairs, Mercedes-Benz

India, Smita Ghaisas, president, MKSSS and Dr. P.V.S. Shastry, Secretary of MKSSS, a

Mercedes-Benz India press statement today said.

This will be Mercedes-Benz’s second MoU signing in Pune and seventh in the country for

the popular Mechatronic program. This course is currently available in Pune, Aurangabad,

Delhi, Noida and Thiruvananthapuram across public and private colleges.

Santosh Iyer, Vice-President-Customer Service & Corporate Affairs, Mercedes-Benz India

said, “At Mercedes-Benz we pride ourselves in the diversity of our employees and capitalise

on the different experiences, skills and perspectives they have. Back in 2005, Mercedes-Benz

was one of the first companies to make diversity management a key part of the corporate

strategy.In continuation of that strategy, we are extremely proud of our collaboration with an

all-women’s college in India.”

“With this association, Mercedes-Benzis extending its commitment to promote diversity

and open the doors of automotive mechatronics for women aspirants. Recently we launched

“She’s Mercedes” a global initiative by Mercedes-Benz to recognize and celebrate the

accomplishments of women in all walks of life. As the leaders in the luxury automobile industry,

we want to break the stereotype associated with women in this sector and want more women

to join the workforce,” he said.

Mr Iyer further elaborated, “On the occasion of 72nd Independence Day in India, with this

important initiative, we want to encourage, empower and equip aspiring women candidates to independently choose a career in automobile industry. Initiatives like these will provide

appropriate platform to aspiring women to gear up for a bright career in the automotive

industry. The percentage of women in this industry is low right now, but we believe it has

immense potential to have more inclusion from women work force in the foreseeable

future.”

“Mercedes-Benz Mechatronic course is a significantly advanced and industry oriented

course aligned with the latest technological advancement in the domain of automotive

engineering. With an all-women Mechatronics course, we are now confident that more

women candidates would actively seek to hone their skillsets and decide to join the

automotive industry. At Mercedes-Benz, we are witnessing an increase in the number

of women customers as well in our portfolio. In fact 10-12 per cent of our annual sales

comes from women and it is an increasing trend,” he said.

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