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Business Economy


Mercedes-Benz plan to tap tier-2, tier-3 markets

New Delhi, Mar 19 (UNI) Luxury car manufacturer Mercedes-Benz on Monday announced a unique customer centric programme – ‘Mercedes-Benz Brand Tour’ aimed to strengthen its outreach to the emerging Tier II and Tier III cities.
Brand Tour focuses on reaching out to regions with potential customers who have always aspired to own a Mercedes-Benz, but have not had the chance to experience the brand due to an absence of a showroom in their city.
The Brand Tour aims at engaging with customers by offering an overwhelming brand experience such as test-drives, off-roading, and showcasing the entire product portfolio, along with providing Mercedes-Benz Certified, Customer Service and flexible financial services.
The Brand Tour will travel to 14 locations across India. Brand Tour started with Aurangabad, Udaipur and Allahabad and is scheduled to visit 11 other cities including Haldwani, Ranchi, Arunachal, Shimla, Vapi, South Goa and other locations.
UNI JPG SHK 1818
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