Mumbai, Dec 15(UNI)Luxury carmaker Mercedes-Benz India today announced an upward revision of the price of its entire model range effective from January 1, 2017. The price correction would be up to the range of a moderate 2 percenu varying across the model range. The rising inflation, coupled with rising input costs and increasing forex rates has been exerting significant pressure on the bottom-line.The combination of all these factors led Mercedes-Benz India to upwardly revise the prices of the entire model range. Roland Folger, Managing Director & CEO, Mercedes-Benz India commented,As pioneers of luxury automobile in India, we have provided our customers with the latest global products and technology, world-class retail infrastructure, and benchmark service solutions and ownership experience. However, a steady rise in input costs against the backdrop of an increasing forex rates and high inflationary cost together have eroded our bottom-line. We were left with fewer options but to make some necessary price adjustments to our product range in order to protect the investment of our customers. We hence, decided to absorb a higher impact of these adversary factors on our prices,and pass a lesser part of it to the customers, considering the current negative customer sentiment. We want to maintain a sustainable business in this dynamic market and want to retain our premium brand positioning in the market. We also want to sustain the strong foundation which we have created with the trust of the Indian customer for the brand, over two decades now 'However, despite this moderate price revision, the innovative and tailor-made financial offerings from Mercedes-Benz like STAR Agility, STAR Finance, STAR Lease, Corporate STAR Lease etc. are specially designed for our discerning customers to drive home their dream Mercedes. These unique solutions provide benchmark value proposition, enabling a hassle free purchase. Similarly, our service programmes like STAR Ease, STAR Care, STAR Care Plus and On Road Assistance programmes further elevate the customer's overall ownership experience 'Mr. Folger added. UNI JS NV NP1435