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Business EconomyPosted at: Dec 12 2020 7:38PM


Meghbela Broadband launches four-play service bundle in West Bengal

Kolkata, Dec 12 (UNI) Meghbela Cable and Broadband Services, one of the leading Internet Service Providers and MSO (Multi-Service Operator) from West Bengal, on Saturday announced the launch of a host of services that would revolutionize the world of entertainment for the residents of West Bengal.

Meghbela has launched a voice-enabled Android Box for consumers looking to convert their regular TV sets into a Smart TV. Powered by Google Assistant, the Android Box provides access to premium OTT platforms and more than 150 Live TV Channels. The customers can dive into the world of superfast broadband with upto 250 MBPS speed and experience ad-free entertainment and music with Amazon Prime, Zee5, Hungama, Hubhopper, ShemarooMe, Gaana along with Bengali OTT Players like Hoichoi, Addatimes and Bongo TV.
The Android Box can be connected to any TV through an HDMI port or AV input. The TV screen will then display the Android 9 interface, through which a customer can toggle and browse content across popular OTT platforms and Live TV channels. There are three long-duration tariff plans available for consumers in Kolkata and Rest of Bengal of Quarterly for Rs 5250, Half-Yearly for Rs 9000 and Yearly for Rs 15,000. There are four monthly plans on offer as well with varied benefits.

Meghbela has also introduced a Zero Cost EMI facility in partnership with HDFC Bank to make it convenient for customers to pay in interest-free EMIs of 3/6/9/12 months. Not only this, Meghbela has partnered with Oriental Insurance to offer their customers Corona Kavach health insurance worth Rs 1 lakh to protect them against Covid-19.
Commenting on the launch, Tapabrata Mukherjee, Co-founder & Director, Meghbela Broadband said, “Covid-19 has fast-tracked digital adoption. Work From Home, Learn From Home and Entertainment from Home are the few takeaways of the time. In this fast-changing scenario, while access to superfast internet has become a necessity, customers are also looking for convenience. That’s the gap which Meghbela intends to fill with the launch of our bundled Quad-Play services in West Bengal, which will transform how residents of West Bengal consume media. With a single connection, our discerning consumers will get access to unlimited superfast internet, unlimited voice calling, access to premium OTT platforms and Live TV channels. We are hopeful that this will propel us to double our subscriber base by CY21."
Commenting on their expansion strategy, Indranil Bhattacharya, Co-founder and Director, Meghbela Broadband said, "We began our journey in 2007 and since then Meghbela as an organisation has come a long way. We aspire to become a national player soon. We will launch the Android Box in East India in phases across Odisha, Bihar and Jharkhand. Soon we would be launching our IPTV platform which will give us a pan- India presence."
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