Hyderabad, Apr 19 (UNI) Mahindra & Mahindra Ltd, part of the USD 19 billion Mahindra Group, has

launched the Plush New XUV500 here on Thursday which sets a new benchmark in the premium

SUV segment with a bold new design, plush, luxurious interiors and higher power and torque.

It offers a more pleasurable ride through an enhanced suspension, and comes with a quieter cabin.

Starting at an attractive new price of Rs 12.31 lakhs (ex-showroom Hyderabad, for W5 variant), it will be

available at Mahindra dealerships across India with immediate effect.

Speaking on the occasion, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd.

said, “Since its launch in 2011, the XUV500 has been a trendsetter in the premium SUV segment with its

great value proposition of head-turning style, aspirational hi-tech features, unmatched performance and best-in-class safety.

The XUV500 was the creator of the premium SUV segment in the Rs. 12 to 18 lakhs price range in India and continues to be the front runner in the segment when it comes to setting new trends and pushing boundaries. Today, with the launch of The Plush XUV500, we have strengthened its value proposition further by creating new benchmarks in luxury and styling, he said.

The Plush New XUV500 sets new benchmarks with differentiated offerings, including Industry-First Smart Watch Connectivity; New 6th generation electronically controlled Variable Geometry Turbocharger (eVGT) and

Industry-First Connected Apps and Ecosense Technology, he claimed.

Equipped with a more powerful mHawk155 engine, the new XUV500 also offers the first-in-class safety

feature of Emergency Calling, he added.

Available in 5 diesel variants, including an optional pack, namely W5, W7, W9, W11 & W11 OPT, the new XUV500 will also offer one gasoline option of G AT to customers. It also offers the widest range of diesel automatic variants, namely W7 AT, W9 AT, W11 AT, W11 OPT AT and W11 OPT AWD AT.

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