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Business EconomyPosted at: Feb 14 2019 4:16PM


Mahindra launches new XUV300

Mumbai, Feb 14 (UNI) Auto Major, Mahindra & Mahindra Ltd (M&M) on Thursday launched its highly-anticipated new SUV, the XUV300 (pronounced as XUV 3 double 'Oh') at an ex-showroom starting price of Rs 7.90 lac for the Petrol W4 variant and Rs 8.49 lakh for the Diesel W4 variant (one price applicable across India).
The XUV300's head-turning, cheetah-inspired design, 'fun-to-drive' performance, best-in segment safety features, first-in-segment hi-tech features and class-defining interiors, make it an exciting & comprehensive package. It will be available in both petrol and diesel engine options.
The XUV300 comes in 3 variants W4, W6 and W8, and one optional pack on the W8 variant. It is available in 6 monotone colours & 2 dual tone colours: Red Rage, Aqua Marine, Sunburst Orange, Pearl White, Napoli Black, D-Sat Silver, Dual Tone White roof on Red Rage and Aqua Marine (only on W8 optional pack).
According to Anand Mahindra, Chairman, Mahindra Group "The XUV brand when launched in 2011 was an inflection moment in our automotive journey. Today, as we launch the XUV300, we take the aspirational
levels higher. Based on the X100 platform of SsangYong, the XUV300 is a true blue global product which combines Korean technology with Indian innovation and finesse. The XUV300 would appeal to all, specially today's millennial, who would cherish the vehicle's fun to-drive nature."
Speaking at the launch, Dr. Pawan Goenka, Managing Director, M&M Ltd said "The XUV300 is our latest offering in the next generation of aspirational Mahindra vehicles, after the Marazzo and the Alturas
G4. XUV300 represents a bold new direction for our automotive products, one that offers our customers unmatched quality and a truly refined user experience. The XUV300 is an all-new product that is built on a global platform that will delight customers."
Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd, mentioned, ''The XUV300 is poised to emerge as a winner in the compact SUV segment with its unmatched safety features, impressive drivability & ride comfort, many segment-first hi-tech features, luxurious space to seat 5 people and best-in-segment fit and
finish.''
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