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Business Economy


Mahindra launches new Bolero Camper Gold ZX in Hyderabad

Hyderabad, Jun 18 (UNI) Mahindra & Mahindra Limited on Tuesday launched the new Bolero Camper Gold ZX with more comfort features and priced at Rs 7.28 lakh onwards.

In addition to the newly launched premium Camper Gold ZX variant, the Bolero Camper is also available in Gold VX, 4WD, Non-AC variant and Cash Van variants.

The new variant featuring an increased pay load capacity of 1,000 kg keeping in mind the dual purposes of passenger and cargo movement.

Talking to newsmen on the occasion, Mr Vikram Garga, Vice President-Marketing, Automotive Division, Mahindra & Mahindra said " Mahindra has been a pioneer in the Pickup segment for over a decade. It has always been our endeavor to understand and address the continuous needs of our customers, thereby developing innovative and relevant products.
True to its belief ‘Khaas logon ki khaas gaadi’, the Camper Gold ZX fulfills the changing demand for superior comfort & premium styling and enhances the customers’ personal brand value. Our Bolero brand continues to retain the basic tough and rugged DNA associated with Mahindra vehicles”.

Stating that the new Bolero Camper Gold ZX was manufactured at Zaheerabad plant, Mr Vikaram said in Camper segment, 1.62 lakh vehicles were sold out during the last financial year (2018-19) and expecting 10-12 per cent growth in this fiscal (2019-20) in the same segment.
Mr Vikaram said that at present Bolero Camper market share was 68 per cent and expecting 80 per cent market share after the launch of new variant Gold ZX.

Speaking on specifications of the newly launched variant, Mr Vikram said, Mahindra has been the pioneer and leader in the double cabin pick-ups segment with Camper as its flagship product. The refresh has been developed keeping ruggedness and comfort in mind, true to the Bolero’s character.
Under the hood, the Camper Gold ZX is powered by the proven 2,523cc m2DiCR engine, delivering 63 hp of power and a peak torque of 195 Nm. The front end has a new fascia, stylish front grille, and reflector headlamps offering a smart, chiseled look.
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