Hyderabad, Feb 12(UNI) MAA TV, a Star India portfolio channel, announced its new Brand position and Refresh along with a dynamic new logo, brand tagline and channel pneumonic theme track here today. Noted film actor and former Union Minister K Chiranjeevi who is the chief guest unveiled the new logo and the brand tagline at a media conference. Maa TV now becomes Star Maa. The logo’s new identity is gorgeously red with the intrinsically bold Maa written under it. The color red symbolizes prosperity, optimism, celebration, desire, purity, passion, love and holiness. The logo reflects two very powerful brands and promises a strong collaboration. Another highlight was when Star Maa’s main leads came onstage dressed in their fiction show characters along with Megastar Chiranjeevi to jointly announce the new tagline of the Channel… “Ade Bandham … Sarikotta Uttejam” (Same bonding … New inspiration). Speaking on the occasion Mr Chiranjeevi said: “I have been a part of Maa TV from its inception and this channel has been known to have vibrant, innovative, pleasant and interactive programming. The channel has been close to your hearts and you have respected and nurtured this emotional connection. With this refresh of the channel’s ID, logo and signature tune as well as a power-packed line up of new shows, I can only see Star Maa continuing to climb the charts of success.” Leveraging the Big brand refresh, Star Maa is also launching Melo Evaru Koteswarulu (MEK) on February 13, at 9.30 PM with Mr Chiranjeevi being the host. Kevin Vaz, CEO, South Region, Star India said “Star India’s acquisition of Maa was a testimony to Star wanting to build and grow in this market. With the brilliant synergy of the strengths of Maa and Satar, we believe, we have come a fair distance in the last few months but we are now poised to take a leap. “Keeping in tune with changing aspirations and expectations of audiences is the key to long-term success. Programming innovation, content variety, and modernizing the entire packaging and quality of the channel through Star Maa brand refresh is a sign of our commitment to the Telugu people, globally”, Kevin added. UNI VV CS 1606