Saturday, Apr 20 2024 | Time 13:54 Hrs(IST)
image
Business EconomyPosted at: Aug 14 2020 7:24PM


LetsGetIndiaTicking - says Titan, in an industry collective aimed at bolstering consumer sentiment

Kolkata, Aug 14 (UNI) The pandemic has disrupted businesses across India, with a widespread
impact on lives and livelihoods.
Consumers have cut down on spending in many areas, and the collateral damage can be
seen everywhere-in stores that are going out of business, or the disappearing of trades that
relied entirely on "normal" life.
Street food vendors, tea shops, local florists, cobblers and others who were so integral to
our daily lives are now scarce and missing from our daily routine.
While organized corporate entities have felt the impact of this disruption, the effect on the
common retailer is far more devastating. The cascading effects of reduced commerce on
small businesses and stores can only be imagined.
In this context, is there another way, a deeply emotional way, that we can connect with
everyone in the country, not just as consumers but as people, and get them to move the
wheels of commerce, and through that action, help millions of people whose lives depend
on that commerce?
Titan Company Limited has launched a novel industry collective, #LetsGetIndiaTicking,
a movement urging individuals to kick-start the wheel of the economy.
The campaign launches with a film that is symbolic of the interconnectedness of the
economy, and how every cog needs to be set in motion to get the economy back on track.
The film is a nudge to get people to continue some of their past behaviours in the new
normal, within the ambit of safety.
The film opens with a little girl and her mother entering a showroom, perhaps for the
first time after the lockdown, where she chooses a watch for herself as her birthday gift.
The film goes on to show how this one purchase has a cascading effect on the lives
of others. The film unfolds the symphony of the economy, the sights and sounds of an
economy getting back in motion.
Commenting on the campaign, Suparna Mitra, Chief Executive Officer, Watches and
Wearables Division, at Titan Company Limited said, “Many economists have spoken
of the need to revive the demand side of the economy. This is where we felt our vast
repertoire of experience in brand communications can serve a larger purpose. The
thought that struck us was - can we do something to encourage each and every
individual to do their bit to get the economy out of its slumber. #LetsGetIndiaTicking
is the germination of that seed of an idea, which we hope transpires into a movement
and a clarion call to revive livelihoods and the economy.”
Lowe Lintas Bangalore has orchestrated this film, a heartfelt message that speaks
directly to consumers whose regular economic transactions have come to a
near-standstill in the current environment.
The film itself is category agnostic, allowing for partnerships with multiple like-minded
individuals and organizations.
Titan Company has reached out to multiple industry partners to get this movement to
an inflection point.
Titan also welcomes other like-minded individuals and organisations to join the
#LetsGetIndiaTicking movement on www.letsgetindiaticking.com or write to [email protected] to take the pledge to get India ticking.
This pledge asks people restart any economic transaction and also carry the
movement forward by nominating others to do their bit by making any purchase,
however small.
The present situation has been challenging, and #LetsGetIndiaTicking is a
movement to build on the resilience that arises from facing challenging situations.
UNI SJC
Please log in to get detailed story.
Tags: #LetsGetIndiaTicking - says Titan# in an industry collective aimed at bolstering consumer sentiment
More News

IREDA nets all-time high at Rs 1,252 23 cr in FY24

19 Apr 2024 | 8:38 PM

New Delhi, April 19 (UNI) Indian Renewable Energy Development Agency Ltd. (IREDA), the nation's largest pure-play green financing NBFC, Friday announced an all-time high net profit of Rs. 1,252.23 crore in 2023-24, a 44.83 per cent jump over the previous fiscal year 2022-23.

see more..

"CSIR-IICT and BHEL partners to advance clean fuel technology: MoU signed on CO2 to DME"

19 Apr 2024 | 7:23 PM

Hyderabad, April 19 (UNI) The Council of Scientific and Industrial Research-Indian Institute of Chemical Technology (CSIR-IICT) and Bharat Heavy Electricals Limited (BHEL) Corporate R&D have forged a partnership to develop technology for capturing and converting carbon dioxide (CO2) to Dimethyl Ether (DME) through direct catalytic conversion.

see more..

Amara Raja Infra Wins Greenko’s 700MWp solar project in AP

19 Apr 2024 | 6:41 PM

Hyderabad, Apr 19 (UNI) Amara Raja Infra Private Limited (ARIPL), part of the $1.75 billion Amara Raja Group, on Friday announced it has secured a solar BoS (Balance of System) project of 500MW/700MWp from Greenko.

see more..
Sensex recovers 600 points on heavy buying on last day of week

Sensex recovers 600 points on heavy buying on last day of week

19 Apr 2024 | 5:34 PM

Mumbai, April 19 (UNI) Snapping a losing streak of last four sessions, the BSE Sensex on Friday bounced back 599.34 points to close at 73088.33 on expectation of minimal escalation of tension between Israel and Iran.

see more..

19 Apr 2024 | 5:24 PM

Mumbai, Apr 19 (UNI) IT major Wipro on Friday reported 7.80% year-on-year dip in consolidated net profit at Rs 2,834.6 crore for January-March quarter (Q4) of the financial year 2023-24.

see more..
image