Friday, Mar 29 2024 | Time 14:36 Hrs(IST)
image
Entertainment


LAY'S ropes in Ranbir, Alia as brand ambassadors

LAY'S ropes in Ranbir, Alia as brand ambassadors

New Delhi, Oct 4 (UNI) LAY'S, potato chip brand, has announced leading Bollywood actors Ranbir Kapoor and Alia Bhatt as its brand ambassadors on Friday.

As part of the association the stars will be part of LAY'S new campaign 'Smile Deke Dekho' and will be seen featuring in series of films together. The first look of the films was revealed today through a teaser on social media on the occasion of World Smile Day.



LAY’S has always been the perfect companion for every celebration and good times with friends. For over two decades, LAY’S has been on a mission to provide a joyful interruption from their busy days by bringing more smiles to consumers across the country.

To further this proposition, the brand has brought its global Smile campaign to India as ‘LAY’S Smile Deke Dekho’ campaign. The campaign comes to life through new LAY’S packaging that showcases how a smile can universally connect and conveys a mood or emotion effortlessly.



As part of the campaign, LAY’S has introduced packs that feature six different smiles that capture different moods and emotions. In the teaser launched earlier today, Alia and Ranbir are seen exchanging smiles using these LAY’S packs.

The teaser film released by LAY’S on social media captures Alia as she gives different types of smiles using the packs. Ranbir who appears to join in the fun photobombs the picture with a whacky smile of his own.

Commenting on the association, Dilen Gandhi, Sr Director, Marketing-Foods category, PepsiCo India, said, 'We are thrilled to have Ranbir and Alia on board as brand ambassadors for LAY’S. Not only are they both amazing youth icons but also amongst the most talented actors of their generation. We are confident that combining LAY’S, one of India’s most loved brands with Ranbir and Alia’s talents will enable us to tell the kind of stories that strongly resonate with not just our consumers but the country at large.'



Talking about his association with LAY’S,Ranbir Kapoor said,'I have always resonated deeply with LAY’S and I’m extremely thrilled to be the face of the brand. It has seamlessly paved a way into the hearts of the young and has been a part of their fun, special and celebratory moments. The new LAY’S Smile Deke Dekho packaging is a beautiful concept and a step forward for the brand to connect with the youth. I believe that a smile goes a long way in building connections with friends and familiar people and LAY’S Smile Deke Dekho is all about the simplicity of sharing a smile.'



Expressing her excitement, Alia Bhatt shares,'Fun moments with friends are accompanied by packs of LAY’S and to be its brand ambassador is immensely cool and exciting! I love the new LAY’S Smile Deke Dekho packaging and it is so much fun communicating through different smiles on the packs. A smile is infectious and carries the power to instantly uplift and change the mood. I am really looking forward to start off my journey with the brand creating interesting content and storytelling.'



UNI PY

More News
Kareena Kapoor's behind-the-scenes fun on 'Crew' sets with Taimur

Kareena Kapoor's behind-the-scenes fun on 'Crew' sets with Taimur

28 Mar 2024 | 7:11 PM

New Delhi, Mar 28 (UNI) Actress Kareena Kapoor recently treated fans with a playful behind-the-scenes video on her official Instagram account on the sets of the film "Crew," set to release on Friday.

see more..

ExSqueeze Me Please returns with Sunny Leone and Tanuj Virwani as new hosts

27 Mar 2024 | 6:42 PM

New Delhi, Mar 27 (UNI) The dating reality show MTV Splitsvilla X5: ExSqueeze Me Please is gearing up for the grand premiere of its new season on March 30. promising love, drama, and the unexpected to enthral the audience.

see more..
Saudi Arabia to now take part in Miss Universe 2024 competition

Saudi Arabia to now take part in Miss Universe 2024 competition

27 Mar 2024 | 5:19 PM

New Delhi, Mar 27 (UNI) In a historic move, Saudi Arabia is set to participate in the prestigious Miss Universe competition for the very first time.

see more..
image