New Delhi, Jan 15 (UNI) Lavie, one of the country's leading fashion accessory brand, on Wednesday announced its collaboration with renowned designer Payal Singhal, bringing her iconic prints and artistic flair to a limited-edition collection of handbags.

The collaboration which brings Payal Singhal’s signature prints to life on Lavie’s timeless silhouettes, offering a unique fusion of contemporary fashion and Indian cultural motifs hit the market on Wednesday.

The collaboration took shape from a shared vision to make designer fashion more widely available. Payal Singhal’s iconic designs, known for their intricate detailing and bold, artistic prints, merge seamlessly with Lavie’s modern approach to handbag design.

The duo has created a collection that allows women to carry a piece of art while enjoying the trendy styles crafted with precision. The collaboration is co-inspired by Payal Singhal’s desire to expand her signature prints into the accessories space and Lavie’s vision of entering into the designer space, targeting women aged 25-40 who seek luxurious accessories.

Lavie's CEO Ayush Tainwala said, "Our collaboration with Payal Singhal is a celebration of art and versatility coming together. Lavie has always strived to offer products that resonate with modern women and with Payal's prints, we’ve elevated that experience. This collection is not just about handbags, it's about offering our customers a piece of art they can carry daily, embodying both, style and cultural richness."

He said, "Th is collaboration with Payal Singhal marks a strategic move for Lavie as we expand into the designer segment. By combining our expertise in crafting high-quality handbags with Payal Singhal’s iconic prints, we’re offering a unique product that caters to the growing demand for luxury."

This exclusive collection will feature Payal Singhal’s most iconic prints, each telling its own unique story. The Safari print, inspired by African jungle safaris, captures the adventurous spirit of the wild with bold motifs of flora and fauna, while the Anar Mor print is a tribute to the regal palaces of Jaipur, blending old-world nostalgia with intricate, hand-painted motifs.

Payal Singhal said, "Our aim from this collection was to reflect the essence of individuality and creativity while still being suitable for the modern woman. Lavie was the perfect partner for this collaboration because they share my passion for blending artistry with beautiful designs. Together, we’ve created something that allows women to express themselves through design while carrying pieces that are both stylish and purposeful."

Sustainability played a key role in the collaboration, with all bags crafted from premium vegan leather, showcasing both, Lavie and Payal Singhal’s commitment to eco-friendly practices. The collection not only emphasises luxury and elegance but also reflects a conscious effort to create products that align with the values of today’s environmentally aware consumers.

The Lavie x Payal Singhal limited-edition collection will be available on the official website of Lavie (https://www.lavieworld.com) and Payal Singhal (https://www.payalsinghal.com) and select retail stores of Lavie and Payal Singhal. The collaboration is not only a celebration of Indian craftsmanship but also a statement that luxury fashion can be for everyone.

UNI GNK