Thursday, Aug 22 2019 | Time 17:34 Hrs(IST)
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  • Honour killing: Ten, including girl's brother, adjudged guilty
  • Brazil minister heckled at environment conference over Amazon fires
  • ICC appoints Jonathan Hall as General Counsel & Company Secretary
  • ICC appoints Jonathan Hall as General Counsel & Company Secretary
  • Stray crocodile around Andaman's Tourist Spot triggers concerns
  • Nigerian national held with cocaine worth Rs 1 50 cr
  • Digit Insurance forays into Bancassurance with Karur Vysya Bank
  • SC has given a broad outlook in drafting personal data protection law: Ajay Prakash Sawhney
  • Imran says "no point talking" to India: New Delhi affirms Pakistan must take action on terror
  • Medical negligence alleged as boy admitted with stomach pain given snake venom injection and dies, 8-month pregnant woman given wrong blood
  • Dahi Handi celebrations to be low-key affair owing to recent floods
  • Amazon fire turns 'day into night' in Sao Paulo
  • Rs 62,500 looted from Manager of Customer Service Centre of Rural Bank
  • Kashmir:Thousands of marriage functions cancelled in peak season, sector badly hit
  • First organ transplantation unit successfully commissioned at IGMC, HP
States » South


Kerala inks MoU with two consortiums for promoting Champions Boat League

Thiruvananthapuram, Mar 7 (UNI) Kerala Tourism has signed a Memorandum of Understanding (MoU) with a consortium led by Delhi-based E Factor Entertainment Private. Limited for branding, promoting, marketing and revenue generation activities of the Champions Boat League from 2019 to 2023.
As per the MoU, the agency will be responsible for promotional activities for five years. The government will get 35 per cent revenue share.
The other member of the consortium is AMP Communications Private. Limited, Mumbai.
The agreement was signed between P Bala Kiran, Director, Tourism; and Rishi Maharwal, representative of E Factor Entertainment Private Limited., in the presence of Minister for Co-operation, Devaswom and Tourism, Kadakampally Surendran and Ms Rani George, Secretary, Tourism, here on Thursday.
The CBL will start on August 10 with the prestigious Nehru Trophy Boat Race in Alappuzha and end with the President’s Trophy Boat Race in Kollam on the state formation day (November 1), holding 12 races during the intervening weekends.

The winner will get a cash prize of Rs 25 lakh, while those finishing second and third receive Rs 15 lakh and Rs 10 lakh respectively.

All races will be held in the afternoons between 2.30 pm and 5 pm.

The Department of Tourism had earlier floated a bid calling for proposal from entities that have expertise in managing, branding, revenue generation and promoting CBL for the next five years.

The races will kick-off with the Nehru Trophy Boat Race at Punnamada Lake, Alappuzha, on August 10. This will be followed by competitions in the districts of Kollam, Alappuzha, Kottayam, Ernakulam, Thrissur and Malappuram. The races will conclude with the President’s Trophy at Ashtamudi Lake, Kollam.
UNI DS CS 1947
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