Kolkata, Oct 09 (UNI) Durga Puja, undoubtedly is the biggest festivals in Bengal.
Kansai Nerolac Paints Ltd., one of the leading paint companies in India has been conducting a much successful and popular pujo activity, Nerolac Shera Para Shera Pujo across Kolkata and other cities of West Bengal.
Kansai Nerolac unveiled a large Durga Maa mural in Kolkata commemorating this year’s pujo festivities.
The event was graced by actor Rituparna Sengupta, Ram Mehrotra, VP, sales and marketing, India and Nepal at Kansai Nerolac and Tapas De, General Manager at Hotel The Peerless Inn.
The Durga Maa mural signifies the vision of transformation and beautifying Kolkata in its fourth consecutive year celebration of Nerolac Shera Para Shera Pujo.
The magnificent portraiture brought to life by artist Tushar Kamble, is inspired by the rich tradition of Bengal and local folklore, currently adorns the walls at Peerless Inn.
Depicting the homecoming of Maa Durga, the elements used in the visual identity illustrate the grand celebrations that happen during pujo, when men and women rhythmically dance to the beats of the dhak along with traditional dhunuchi dance competitions. The mural also demonstrates the lion as vahan (vehicle) of Maa Durga. Flaunting the traditional Bengali flavour, the art is a splendid amalgamation of the pujo festivities and the power that Maa Durga epitomizes.
Speaking on the unveiling, Mr Mehrotra said, “Bengal has always been an important market for us. Inspired by the cultural spirit and essence of the state, we have undertaken several activities to engage with our customers. In the past, we have launched ‘Shades of Bengal’; a coffee table book that unravels various shades and spirituality of Bengal.
The Durga Maa mural is yet another attempt to connect with our Bengali audience by adding colour and happiness to their lives on an auspicious occasion like this. The idea behind painting the mural at Peerless Inn was, if put simply, to make Durga Maa stay back, even after Durga Pujo concludes a commemoration from Nerolac as giving joy back to the city of joy.”
Supporting the initiative, Rituparna Sengupta said, “I feel immensely proud to be a part of this magnificent unveiling! It is overwhelming to see such creative spells and love of the people of Bengal for Maa Durga, during this time. Shera Para Shera Pujo is indeed a distinguished initiative and Nerolac has been doing a great job of bringing local communities together, thus enhancing community building.”
Commenting on the initiative, Tapas De, General Manager at Hotel Peerless Inn, the event partner, said, “We are honoured to partner with Kansai Nerolac for this unique initiative. Durga Puja is the biggest socio-cultural festival in Kolkata and Kansai Nerolac has provided, a remarkable opportunity to host Durga Maa at our hotel. The mural showcases the true meaning of Durga Pujo.”
UNI XC RN