Friday, Jul 10 2020 | Time 22:24 Hrs(IST)
image
  • Haryana govt practising complete transparency in carrying out development works: Khattar
  • Gangster Vikas Dubey killed in alleged encounter, Opposition smells conspiracy
  • COVID-19: Section 144 to be imposed in Nanded
  • US convicts Indian for illegal drug import
  • More than 29k held for violations during lockdown in Mah: Anil Deshmukh
  • Meghalaya records yet another spike in COVID-19 on Friday
  • Family members of martyred policemen rejoice after encounter of Vikas Dubey
  • CBI takes over probe into custodial deaths of father-son duo in TN
  • NCW chief blames illiteracy for women trafficking
  • Punjab registers 4 more COVID-19 deaths, 217 new cases
  • IIP numbers of May not released due to inadequate data
  • Kerala reports 416 new COVID cases, 112 recoveries, 3,099 patients under treatment: CM
  • Delhi Court grants bail to 82 Tablighi Jamaat members from Bangladesh
  • Tomar assures of all necessary support to States for agriculture infrastructure development
  • Pondy Speaker disqualifies Cong MLA under 'Anti-Defection Act'
Press Releases » Newsvoir


K Sera Sera to Make a Case for Free Cinema in India



Mumbai-based K Sera Sera is planning to conduct Pan-India survey to gather information about people living in remote areas and willing to watch free movies on a regular basis in a theatre near them.



 



The premise of conducting this survey is that only 2 to 3% of the Indian population actually get to see the movies that are produced. India has a population of 1.3 billion people but there are only 9,000 functional cinema theatres. What’s more, these cinema halls are present only in urban to tier II or at a max tier III cities. The sub-continent comprises approximately 725 Districts, 5400 Tehsils, 2.5L Gram panchayats, and 6.5L villages. This means that most of the movies never reach a major chunk of the population.



 



In addition to this, K Sera Sera notes that the maximum number of people who do watch new movies in a cinema hall in India, on an average, are hardly 2 to 3%. This is based on the fact that most blockbuster Bollywood or regional cinemas which does business of 300 Cr. and the average rates are being considered as Rs. 150, this translates to only 10 to 30 million people.



 



On the digital front, currently India has over 500 Million active smartphone users & by 2022 the expected numbers are likely to go beyond 750 million. Alongside, there are 450 million active Internet users; the same will be touching beyond 700 million by 2022. Though, India is marginally behind China in this front, there is a great potential for growth since the penetration level is hovering around just 40 to 45% of our total population.



 



Coming back to Cinema, piracy market in India is thriving because most of the new releases are on the internet almost on the release date itself and same is being watched by millions of people, either on internet or on their smartphones. Apart from movies, digital platforms also have many other Audio visual contents available to the viewers without any costs.



 



Talking about this survey, Prasanna Jagtap, Managing Director, K Sera Sera said, “The major chunk of this input business collection of cinema in India gets divided between Producers, Distributors & Artists. With the help of this survey, we would be in a position to find out the country’s approximate available market for Free Cinema Entertainment. This, in turn, will help us evolve newer means of reaching to the target audience at an absolutely grassroot level, support Industry and safeguard all stakeholders without falling prey to piracy market."



 



About K Sera Sera



KSS Ltd. (Formerly known as K Sera Sera Ltd.) is a major player in Indian cinema and has produced and distributed over 100 films and produced over a dozen movies, including some box-office blockbusters.


More News
CEIC Research Explores the Impact of Lockdown on Employment and Migrants

CEIC Research Explores the Impact of Lockdown on Employment and Migrants

10 Jul 2020 | 4:34 AM

CEIC Research Explores the Impact of Lockdown on Employment and Migrants

see more..
HDFC ERGO Launches Corona Kavach Policy

HDFC ERGO Launches Corona Kavach Policy

10 Jul 2020 | 4:44 AM

HDFC ERGO Launches Corona Kavach Policy

see more..
Relaxo Foundation Salutes the Unsung Warriors

Relaxo Foundation Salutes the Unsung Warriors

10 Jul 2020 | 5:00 AM

Relaxo Foundation Salutes the Unsung Warriors

see more..

Sri Sri Tattva Ramps up Production of their Ayurveda Immunity Boosters

10 Jul 2020 | 9:51 AM

Sri Sri Tattva Ramps up Production of their Ayurveda Immunity Boosters

see more..

App-Based Recruitment Company OnTime Job Launches in India

10 Jul 2020 | 8:10 AM

App-Based Recruitment Company OnTime Job Launches in India

see more..
image