Friday, Mar 29 2024 | Time 13:30 Hrs(IST)
image
Business Economy


JOHNSON’S Baby launches new Cottontouch® in India

Mumbai, Oct 21 (UNI) JOHNSON’S Baby the iconic baby care brand has launched the new Cottontouch® in India.
The TVC highlights a mum’s commitment to providing the softest touch to her baby with the gentlest products.
It has captured the uniqueness of the latest Cottontouch and shared the messaging of softness one has never experienced before. The TVC has been released pan India in 10 languages.
Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range. She is seen embracing and experiencing the softness of Cottontouch and is filled with a sense of wonderment of how soft her baby’s touch is. The TVC successfully communicates the product’s innovative ingredient that is natural cotton, its attributes like designed for zero irritation and promises to provide softness one has never experienced before.
Speaking about the launch, Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer India said “Johnson’s has been at the forefront of providing the best baby care options through years. This campaign highlights the new range of Johnson’s Cottontouch® that promises mums products that will offer softness they have never experienced before. The new Cottontouch® is an innovative range of products that has cotton as the key ingredient and through this TVC we emphasise our commitment towards baby care through science and research. We brought this new range with a lot of love even during these unprecedented times only to enhance the mother-child bond with the softest touch.”
Commenting on the TVC, Rahul Mathew, National Creative Director, DDB Mudra Group, said, ''For Johnson’s, we don’t just launch products, we evolve the mother-baby bond and their relationship with us as a brand. And touch is an essential part of this bond and relationship. And that’s what we’ve brought alive in the work.''
UNI JS SB 1322
More News
India's core sector output rises to three-month high of 6 7 pc in February

India's core sector output rises to three-month high of 6 7 pc in February

28 Mar 2024 | 7:51 PM

New Delhi, Mar 28 (UNI) Driven primarily by coal, cement and crude oil production, India's core sector comprising of eight key infrastructure components grew 6.7% year-on-year in February 2024, as per data released by Ministry of Commerce and Industry on Thursday.

see more..

Honda Motorcycle & Scooter India achieves historic 6 cr domestic sales milestone

28 Mar 2024 | 7:19 PM

Mumbai, Mar 28 (UNI) Honda Motorcycle & Scooter India (HMSI) announced on Thursday that it has accomplished a historic achievement of 6 crore domestic sales in India. Honda ventured into the Indian market with its first two-wheeler, the Activa, in 2001.

see more..

28 Mar 2024 | 5:28 PM

UNI NK AKS.

see more..
Luminous enters solar panel mfg; 250 MW facility launched with initial investment of Rs 120 cr

Luminous enters solar panel mfg; 250 MW facility launched with initial investment of Rs 120 cr

28 Mar 2024 | 5:16 PM

Rudrapur, Mar 28 (UNI) From power Back-up solutions to Batteries and Solar applications, Luminous Power Technologies on Thursday announced the launch of its state-of-the-art solar panel manufacturing facility here.

see more..

Kottayam-Kochi Rubber Market rates

28 Mar 2024 | 5:04 PM

Kottayam, Mar 28 (UNI) Following were the Rubber Market rates announced by the Rubber Board here on Thursday per quintal.

see more..
image