New Delhi, Oct 9 (UNI) With India scripting history after hosting and making a debut in a FIFA event, the Hero Indian Super League (ISL) has launched a television campaign dedicated to the nation titled 'Future Hai Football' (Future is Football).

   The new TVC aims to showcase how the passion for the game can lead towards realizing and conquering one’s innate talent.

   Featuring the current senior Indian team members, the commercial further outlines the journey of these talented footballers and their passion and sheer dedication towards the sport enabling them to become the most accomplished athletes. The TVC opens up by telling the true story of Eugeneson Lyngdoh, who followed his footballing passion to take over the midfield for the National team followed by Anas Edathodika, who turned around his fortunes from riding a rickshaw on the streets of Malappuram to becoming a valuable player in the Indian team. It then highlights Kerala Blasters FC’s superstar C K Vineeth, who mapped out his space from harvesting the fields in Kannur to becoming one of the most dreaded strikers in the Indian Football circuit. It further portrays the passion of the pocket dynamite Jeje Lalpekhlua, who ran down and across the streets of a small town in Mizoram towards becoming an integral part of the Men in Blue on the football pitch. The TVC leads up to celebrating the accomplishments of India’s most successful footballer and skipper, Sunil Chhetri for how he marched towards his ultimate ‘goal’. It showcases ISL club owners like Sourav Ganguly, Sachin Tendulkar, Abhishek Bachchan and M S Dhoni expressing their support for their respective team players before ending with Football Sports Development Limited's Chairman Nita Ambani conveying that for India’s “Future Hai Football”. Significantly, India has witnessed a significant spike in its FIFA rankings over the course of the past two years and is looking at a renaissance owing to the enhanced professionalism and exposure to Indian players coupled with the global footprint of India on the world map as it hosts the FIFA U-17 Football World Cup. UNI KU SHK 1836