States » WestPosted at: Apr 18 2026 12:38AM


Indriya, Aditya Birla Jewellery, strengthens its presence in Maharashtra with a new store in Nagpur

Mumbai, Apr 17 (UNI) Indriya has launched its first store in Nagpur, marking a significant step in strengthening its presence in Maharashtra. This expansion is part of the brand’s strategy to deepen its footprint in fast-growing tier-2 cities with rising demand for organised jewellery retail.
Strategically situated at Manish Nagar, a well-known retail destination in the city, the store is designed to provide a refined and seamless shopping experience. It features an extensive collection of over 32,000 designs spanning bridal, festive, contemporary, and lightweight daily wear jewellery. The store also includes curated spaces such as a bridal lounge and a dedicated kaarigari room, enhancing both craftsmanship visibility and customer engagement, a release stated on Friday.
With a strong emphasis on design excellence, diverse offerings, and customer-first service, the store is well-positioned to cater to varied consumer needs. This launch marks another milestone in strengthening Indriya’s presence in Western India while expanding into emerging urban markets.
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Tags: #Indriya# Aditya Birla Jewellery# strengthens its presence in Maharashtra with a new store in Nagpur
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