Tuesday, Apr 16 2024 | Time 22:59 Hrs(IST)
image
Business EconomyPosted at: Oct 25 2021 8:01PM


IndiGo partners Kotak Mahindra Bank for Ka-ching co-branded credit card

Kolkata, Oct 22 (UNI) Kotak Mahindra Bank (KMBL) and IndiGo on Monday announced a strategic partnership for the launch of a co-branded credit card – Ka-ching – under the 6E Rewards program. This collaboration will create value for customers in the form of a powerful product proposition
offering a premium rewards experience to customers.
Customer research reveals that travel has emerged as the most sought after redemption category
in terms of reward programmes. Customers prefer to receive travel-associated offers and benefits
such as free flights while redeeming their reward points – a trend that is expected to accelerate as air travel reaches pre-pandemic levels.
The Ka-ching co-branded credit card, to be launched in November 2021, will provide exclusive travel benefits to members. Available in two variants, 6E Rewards and 6E Rewards XL, the new credit cards will provide a richer travel experience with varied benefits and unmatched rewards to the card-holders keen on domestic or international travel. They will also be able to earn additional 6E Rewards on dining, shopping, transport, medical bill spends, utilities, fuel and other major categories with Feature Partners of 6E Rewards Program.
The credit card will allow customers to accrue accelerated 6E Rewards on their spends and redeem these points for airline tickets anytime with no blackout dates on redemptions. Furthermore, customers will have access to other special benefits on IndiGo including complimentary air ticket, discounted convenience fee, priority check-in, choice of seat and a complimentary meal.
William Boulter, Chief Commercial Officer, IndiGo said, “We believe in providing our customers a memorable and hassle-free experience when they fly IndiGo. Our partnership with Kotak Mahindra Bank to launch ‘Ka-ching’ reinforces that commitment. We are excited to indulge our customers with 6E Rewards on flight bookings, dining, entertainment and other spends that can be redeemed for IndiGo flight tickets and on other products and categories with our commitment to provide a great engagement to our members. We strive to offer the best service to our customers every single day, as their satisfaction is at the heart of what we do. We have immense conviction in our partner KMBL, one of India’s leading banks with a vast reach to complement IndiGo’s network within the country, while offering unique experiences to our customers. It’s a perfect partnership as we believe in consistently enhancing our engagement to deliver great customer experience”.
Ambuj Chandna, President – Consumer Assets, Kotak Mahindra Bank said, “As a bank, our philosophy is to provide our customers personalized offerings that best suit their aspirations and preferences. And travel is a category that is growing in importance with customers placing a higher value on air travel-related rewards. The Ka-ching card will offer a rewarding experience to all – whether flying for leisure, business or any other purpose. Customers can accumulate 6E Rewards on all types
of spends including travel and these can be redeemed at IndiGo against flights and other benefits, thus making this a preferred card in a customer’s wallet. We are delighted to ink this partnership with IndiGo, a brand that is built on the same core value as Kotak of delivering a superlative experience to customers.”
IndiGo, enjoying over 57% market share, while KMBL has a customer base of ~27 million as
on June 30, 2021. This partnership will help KMBL and IndiGo increase brand reach and deepen customer engagement.
UNI BM
Please log in to get detailed story.
Tags: #IndiGo partners Kotak Mahindra Bank for Ka-ching co-branded credit card
More News

Airtel delivers best video experience in AP : Open Signal

16 Apr 2024 | 8:54 PM

Visakhapatnam, April 16 (UNI) Open Signal, the independent global standards for network and subscriber insights has awarded Bharti Airtel, the best video experience on 5G network in Andhra Pradesh telecom circle.

see more..

The Sleep opens 8th store in Hyderabad; 75th outlet in India

16 Apr 2024 | 8:50 PM

Hyderabad, Apr 16 (UNI) The Sleep Company, India’s leading comfort-tech brand, on Tuesday announced the opening of its eighth outlet in Hyderabad and 75th store in India.

see more..

CBDT signs 125 APAs in FY24, gives push to ease of doing biz

16 Apr 2024 | 7:58 PM

New Delhi, April 16 (UNI) In a bid to provide investor-friendly tax regime and promote ease of doing business, the Central Board of Direct Taxes (CBDT) signed 125 Advance Pricing Agreements (APAs) with Indian taxpayers in the financial year 2023-24.

see more..

Heritage Foods partner with SIG to package its beverages in aseptic carton packs

16 Apr 2024 | 6:19 PM

Hyderabd Apr 16 (UNI) Heritage Foods Limited, India's second largest private dairy, on Tuesday said it has partnered with SIG to package its beverages in aseptic carton packs.

see more..

Airtel celebrates 5 9 mn 5G customers in TN

16 Apr 2024 | 6:11 PM

Chennai, Apr 16 (UNI) Bharti Airtel (Airtel), one of India’s leading telecommunications service providers, on Tuesday announced that it has 5.9 million customers enjoying 5G service in the state of Tamil Nadu.

see more..
image