Kolkata, Jan 24 (UNI) The massive digitization that the country witnessed in 2020 triggered by the COVID-19 pandemic has catapulted India as a leading mobile-first consumer economy, said InMobi’s Annual Mobile Marketing Handbook 2021, considered as the ultimate destination for digital marketers and brands for insights on mobile marketing.
According to the report, titled ‘Marketing in the era of Mobile’, India accounted for around 14% of the global app installs in 2020. The growth rate of app downloads in India (28% YoY) was four times higher than the global average (7% YoY). In the first half of 2020 (H1 2020), India stood next only to Indonesia in terms of average time spent on mobile with a 37% spike in usage.
COVID-19 has accelerated rapid digital adoption and the shift to online in the country. Globally, there has been a significant increase in app downloads, the time spent on mobile, and consumer mobile spending. 2020 saw the addition of 321 million new internet users worldwide and a 25% spike in app downloads in H1 2020 as compared to H2 2019. Global spending in app stores amounted to over