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India’s tablet market up 14.4 pc in Q2, 2016

India’s tablet market up 14.4 pc in Q2, 2016

New Delhi, Aug 26 (UNI) The tablet shipments, that include slate and detachable, grew by 14.4 per cent and stood at 0.98 million units in Q2 of the calendar year 2016 over the previous quarter same year while dipped by 5.6 per cent over the corresponding quarter last year, International Data Corporation (IDC) report said.

Karthik J, Senior Market Analyst, Client Devices, IDC India said, “Tablet market declined as consumer market receded by 12.5 per cent year-on-year in Q2 2016, while commercial segment continues to grow at a healthy rate indicating clear shift in the focus of the market.”
Approximately three-fourth of tablets sold in India are below 150 dollars and driven primarily by local vendors including, Datawind, iBall and Micromax followed by Lenovo, the report stated.

Samsung dominate the mid 150-350 dollars segment, while the premium over 300 dollars continues to be dominated by Apple, driven primarily by its iPad Air 2.
Also, premium end of detachable segment spiked in Q2 2016 owing to healthy shipments from Apple’s newly launched iPad Pro 9.7.
“Detachables are seeing better uptake compared to convertibles owing to the reason that convertibles are relatively premium priced while detachables are able to effectively bridge the price and functionality gap between tablets and entry level notebooks,” said Mr Karthik.
Tablet shipments were expected to grow sequentially in Q2 2016 to prepare the channel with enough inventories for soon approaching festive season.

“However, overall 2016 tablet shipments are expected to decline marginally this year as ramp of commercial segment isn’t enough to offset the consumer segment decline. Detachables are expected to clock healthy double digit annual growth in 2016 driven primarily by entry level windows devices and iPad pro,” said Navkendar Singh, Senior Research Manager, Mobile Devices Research, IDC India and South Asia.

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