Sunday, Jun 24 2018 | Time 08:50 Hrs(IST)
image
image
  • U S government reunites 522 children removed under 'zero tolerance'
  • Kroos missile secures last-gasp Germany win
  • Trump adviser Kushner tells Palestinian newspaper he's 'ready to work' with Abbas
  • Turks vote for president, parliament in crucial test for Erdogan
  • Russian jets strike rebel held town in Syria -opposition sources
  • Trump defends policies on border, North Korea in visit to Las Vegas
  • Late Kroos winner against Sweden keeps Germany alive
  • Iraqi PM Abadi and cleric Sadr enter into political alliance
  • Late Kroos winner against Sweden keeps Germany alive
Entertainment Share

India’s 1st transgender pop band featured in 'The Gunn Reports' Cases for Creativity 2016'

New Delhi, Mar 19 (UNI) In yet another Global Honour for India’s first transgender pop band launched by Yashraj films, the band has been listed among 15 global campaigns on the influential 'The Gunn Reports’ Cases for Creativity 2016', a round-up of the campaigns that have achieved the highest accolade in advertising, by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness.
Cases for Creativity is an annual study by James Hurman, author and founder of innovation consultancy 'Previously Unavailable', and the campaigns picked as part of it represent the ultimate industry achievement – of being the most awarded new work within the advertising industry.
On the latest honour for the band, Head of Y-Films, Ashish Patil said,''the love that Y-Films has been receiving from the industry over the last year has been overwhelming but it is even more gratifying that our little 6-Pack Band and the LGBTQ community continue getting more respect and recognition in the mainstream. The band has been a labour of love for us, and a big shout out to Shamir Tandon, for curating the band, and the Brooke Bond Red Label team, for supporting it! Here’s hoping that transgender equality becomes a reality in India someday… that would be a true achievement."
It’s been over a year since Yash Raj Films’ youth studio, Y-Films, launched the 6-Pack Band, India’s first transgender pop band, and the accolades for it have not stopped flowing in.
The band had earlier won India’s first Cannes Grand Prix Glass Lion, the prestigious Webby Award, 10 EMVIES, while breaking boundaries, taboos, clocking up millions of views and getting global recognition.
The 6-Pack Band, composed of six transgender singers hailing from India’s ‘Hijra’ community, is an initiative conceived by Ashish Patil, who was recently called one of the '50 Top Creative People in the World' by AdAge Magazine, and is driven by Y-Films, to help further the cause of gender equality and transgender rights in India.
"6-Pack Band gives a voice to the indomitable spirit of the community without trying to get preachy or patronizing. In a language and through a medium that our world understands and loves. Song & dance… Bollywood style! The campaign covers six songs, six music videos and some lovely insights into the community that has long lived on the fringes," Ashish said.
UNI AR PY ADG RAI1332
More News
Mouni Roy bags role in Dinesh Vijan’s 'Made In China'

Mouni Roy bags role in Dinesh Vijan’s 'Made In China'

23 Jun 2018 | 7:52 PM

New Delhi, June 23 (UNI) TV actress Mouni Roy, who gained fame with Ekta Kapoor's 'Naagin', is now all set to star opposite Rajkummar Rao in Dinesh Vijan’s comedy flick 'Made In China', trade sources said on Saturday.

 Sharesee more..
Gippy Grewal to direct 'Dare and Lovely'

Gippy Grewal to direct 'Dare and Lovely'

23 Jun 2018 | 7:52 PM

New Delhi, June 23 (UNI) Popular Punjabi actor, singer Gippy Grewal is all set to direct a film produced by Sunir Khetrapal’s Azure Entertainment 'Dare and Lovely', trade sources said on Saturday.

 Sharesee more..
Vishal Bhardwaj renames his next directorial 'Chhuriyaan' to 'Pataakha'

Vishal Bhardwaj renames his next directorial 'Chhuriyaan' to 'Pataakha'

23 Jun 2018 | 7:37 PM

New Delhi, June 23 (UNI) Filmmaker Vishal Bhardwaj who is all set to come up with his next directorial titled 'Chhuriyaan', has now changed the name of the film to 'Pataakha', trade sources said on Saturday.

 Sharesee more..
'Race 3' surpasses Rs 150 cr mark within its 1st week

'Race 3' surpasses Rs 150 cr mark within its 1st week

23 Jun 2018 | 6:33 PM

New Delhi, June 23 (UNI) Salman Khan starrer 'Race 3' surpasses Rs 150 crore mark within its first week by minting Rs 3.75 crore on day 8 taking the grand total to Rs 151.80 crore at the domestic box office.

 Sharesee more..
Great time in music industry for both male, female musicians: Kanika Kapoor

Great time in music industry for both male, female musicians: Kanika Kapoor

23 Jun 2018 | 6:32 PM

New Delhi, June 23 (UNI) Taking her association with the ace music composer duo Meet Bros to the next level, Kanika Kapoor who has recently launched single 'Nachdi Firangi', said it is a great time in the music industry for both male and female musicians.

 Sharesee more..
image