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Entertainment Share

India’s 1st transgender pop band featured in 'The Gunn Reports' Cases for Creativity 2016'

New Delhi, Mar 19 (UNI) In yet another Global Honour for India’s first transgender pop band launched by Yashraj films, the band has been listed among 15 global campaigns on the influential 'The Gunn Reports’ Cases for Creativity 2016', a round-up of the campaigns that have achieved the highest accolade in advertising, by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness.
Cases for Creativity is an annual study by James Hurman, author and founder of innovation consultancy 'Previously Unavailable', and the campaigns picked as part of it represent the ultimate industry achievement – of being the most awarded new work within the advertising industry.
On the latest honour for the band, Head of Y-Films, Ashish Patil said,''the love that Y-Films has been receiving from the industry over the last year has been overwhelming but it is even more gratifying that our little 6-Pack Band and the LGBTQ community continue getting more respect and recognition in the mainstream.
The band has been a labour of love for us, and a big shout out to Shamir Tandon, for curating the band, and the Brooke Bond Red Label team, for supporting it! Here’s hoping that transgender equality becomes a reality in India someday… that would be a true achievement.
" It’s been over a year since Yash Raj Films’ youth studio, Y-Films, launched the 6-Pack Band, India’s first transgender pop band, and the accolades for it have not stopped flowing in.
The band had earlier won India’s first Cannes Grand Prix Glass Lion, the prestigious Webby Award, 10 EMVIES, while breaking boundaries, taboos, clocking up millions of views and getting global recognition.
The 6-Pack Band, composed of six transgender singers hailing from India’s ‘Hijra’ community, is an initiative conceived by Ashish Patil, who was recently called one of the '50 Top Creative People in the World' by AdAge Magazine, and is driven by Y-Films, to help further the cause of gender equality and transgender rights in India.
"6-Pack Band gives a voice to the indomitable spirit of the community without trying to get preachy or patronizing.
In a language and through a medium that our world understands and loves.
Song & dance… Bollywood style! The campaign covers six songs, six music videos and some lovely insights into the community that has long lived on the fringes," Ashish said.
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Yashraj

Yashraj debutants Aadar Jain & Anya Singh visit holy Ajmer Sharif Durgah

New Delhi, Aug 23 (UNI) Debutants Aadar Jain and Anya Singh, the young and talented new actors being launched by Yash Raj Films in the film 'Qaidi Band', paid a visit to the holy Ajmer Sharif dargah while promoting their debut film .

Asha

Asha Bhonsle's restaurant wins Best Indian Restaurant award at the British Curry Awards

New Delhi, Aug 23 (UNI) After entertaining audiences with her melodies over the years, veteran Bollywood playback singer Asha Bhonsle has earned another feather in her cap with her restaurant winning the Best Indian Restaurant in NW UK at the British Curry Awards.

Shah

Shah Rukh, Salman, Akshay break into Forbes 10 highest paid actors list

New Delhi, Aug 23 (UNI) Bollywood icons Shah Rukh Khan, Salman Khan and Akshay Kumar form the list of top 10 highest paid actors in the Forbes list that has been topped by "Transformers" actor Mark Wahlberg.

Nice

Nice to be honoured for your choices as a person: Tapsee on 'Most Powerful Woman of the Year award'

New Delhi, Aug 23 (UNI) She has established a niche for herself in the film industry with roles of strong women in films like 'Pink', Baby' and 'Naam Shabana'.

Kanyashree

Kanyashree Scheme now entering the world of celluloid

Kolkata, Aug 23 (UNI) After wowing the world at the United Nations Public Service Awards in The Hague last June, the Kanyashree Scheme is now entering the world of celluloid.

NFAI acquires 2500 film posters of Indian Cinema

NFAI acquires 2500 film posters of Indian Cinema

Pune, Aug 4 (UNI) In one of the major acquisition in recent times, National Film Archive of India (NFAI), Ministry of Information and Broadcasting, has acquired about 2500 film posters of Indian cinema which include the collection about 1500 Hindi film posters, in addition to a number of Tamil, Telugu, Kannada and Malayalam ones.

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