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India’s 1st transgender pop band featured in 'The Gunn Reports' Cases for Creativity 2016'

India’s 1st transgender pop band featured in 'The Gunn Reports' Cases for Creativity 2016'

New Delhi, Mar 19 (UNI) In yet another Global Honour for India’s first transgender pop band launched by Yashraj films, the band has been listed among 15 global campaigns on the influential 'The Gunn Reports’ Cases for Creativity 2016', a round-up of the campaigns that have achieved the highest accolade in advertising, by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. Cases for Creativity is an annual study by James Hurman, author and founder of innovation consultancy 'Previously Unavailable', and the campaigns picked as part of it represent the ultimate industry achievement – of being the most awarded new work within the advertising industry. On the latest honour for the band, Head of Y-Films, Ashish Patil said,'the love that Y-Films has been receiving from the industry over the last year has been overwhelming but it is even more gratifying that our little 6-Pack Band and the LGBTQ community continue getting more respect and recognition in the mainstream. The band has been a labour of love for us, and a big shout out to Shamir Tandon, for curating the band, and the Brooke Bond Red Label team, for supporting it! Here’s hoping that transgender equality becomes a reality in India someday… that would be a true achievement." It’s been over a year since Yash Raj Films’ youth studio, Y-Films, launched the 6-Pack Band, India’s first transgender pop band, and the accolades for it have not stopped flowing in. The band had earlier won India’s first Cannes Grand Prix Glass Lion, the prestigious Webby Award, 10 EMVIES, while breaking boundaries, taboos, clocking up millions of views and getting global recognition. The 6-Pack Band, composed of six transgender singers hailing from India’s ‘Hijra’ community, is an initiative conceived by Ashish Patil, who was recently called one of the '50 Top Creative People in the World' by AdAge Magazine, and is driven by Y-Films, to help further the cause of gender equality and transgender rights in India. "6-Pack Band gives a voice to the indomitable spirit of the community without trying to get preachy or patronizing. In a language and through a medium that our world understands and loves. Song & dance… Bollywood style! The campaign covers six songs, six music videos and some lovely insights into the community that has long lived on the fringes," Ashish said. UNI AR PY ADG 1044

Top News
Prez Trump

Prez Trump "gladly accepts" Modi's invite for India visit

Washington, Jun 27 (UNI) The US President Donald Trump would be visiting India soon as Mr Trump today gladly accepted Prime Minister Narendra Modi’s invitation to visit India.

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27 Jun 2017 | 8:35 AM
US endorses India on Pak's proxy war, Trump insists on 'rapid' actions on Korea

US endorses India on Pak's proxy war, Trump insists on 'rapid' actions on Korea

Washington, Jun 27 (UNI) In a major diplomatic development, the United States today in a clear manner vindicated India's well known stand vis-a-vis proxy war by Pakistan and in a strong message urged Islamabad to "expeditiously" bring to justice the perpetrators of the 26/11 Mumbai and Pathankot attacks.

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27 Jun 2017 | 8:35 AM
India, US in joint statement ask Pakistan to act against terror perpetrators

India, US in joint statement ask Pakistan to act against terror perpetrators

Washington, Jun 27 (UNI) In a clear message and in quite a diplomatic setback to Islamabad, India and the United States today vowed to strike at the Islamic terrorism and the "safe heavens" and also urged Pakistan to expeditiously bring to justice perpetrators of terror attacks like 26/11 and Pathankot.

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27 Jun 2017 | 8:34 AM
Pakistan violates ceasefire along LoC in Rajouri dist

Pakistan violates ceasefire along LoC in Rajouri dist

Jammu, Jun 26 (UNI) Pakistani Army today again violated ceasefire agreement by firing unprovoked on the Line of Control in Rajouri district of Jammu and Kashmir.

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26 Jun 2017 | 11:56 PM
Burn victims overwhelm Pakistani hospitals after tanker fire kills 146

Burn victims overwhelm Pakistani hospitals after tanker fire kills 146

By Mubasher Bukhari

LAHORE, Pakistan, Jun 26 (Reuters) Pakistani hospitals today struggled to treat scores of severely burned victims of a fuel tanker explosion that killed at least 146 people, as Prime Minister Nawaz Sharif flew back from an overseas trip to visit the injured.

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26 Jun 2017 | 10:39 PM
All eyes on PM Modi & US President Trump meeting, delegation level talks

All eyes on PM Modi & US President Trump meeting, delegation level talks

Washington, Jun 26 (UNI) All eyes will be on maiden meeting between Prime Minister Narendra Modi and the US President Donald Trump as both the leaders are expected to take major issues like regional security, counter terrorism and defence partnership for talks here late tonight.

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26 Jun 2017 | 7:35 PM
GST, 'Transformed India' to help US businesses, says Modi

GST, 'Transformed India' to help US businesses, says Modi

Washington, Jun 26 (UNI) Hours before his first meeting with US President Donald Trump, Prime Minister Narendra Modi today said a "transformed" India presents abundant opportunities for the American businesses.

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26 Jun 2017 | 3:01 PM

UNI NEWS DIGEST AT 2000 HRS FOR JUNE 26, 2017

26 Jun 2017 | 8:05 PM

New Delhi :Jaitley urges Mufti to introduce GST from July 1 (DI 12) Washington :GST, 'Transformed India' to help US businesses, says Modi (DF 1) :All eyes on PM Modi & US President Trump meeting, delegation level talks (DF 2) Patna :Fireworks at its full blaze between JD(U)-RJD over Prez polls (CA 29) New Delhi :Scientist Kasturirangan to head Panel on National Education Policy (DI 11) :Markets closed today on account of Eid-uk-Fitr (DC 1) Chandugarh:Haryana CM says police arrested one accused involved in Junaid killing case (DR 22) Guwahati :Ambubachi Mela ends, CM, others pay obeisance (CA 20) Chennai :Frequent abduction of fishermen show Lanka's intolerant attitude, EPS writes to PM again (MS 13) Vijayawada :Mercury poured on Sabarimala temple mast with devotion: MLA (MS 27) Begaluru :BJP on strong footing to return to power in Karnataka: Yeddyurappa (MS 18) Panaji :2 women booked for hurling abuses at Goa Health Minister, insulting tri-colour (BY 12) Mumbai :55 college students rescued in Raigad (BY 8) Guatape :Search continues for missing after Colombia tourist boat accident (FN 75) New Delhi :Kohli second most followed Indian on Facebook after PM Modi (SPD 11) UNI AKC SHK 2005.

Unemployment looms for Australia's cricketers - union

27 Jun 2017 | 8:14 AM

MELBOURNE, Jun 27 (REUTERS) More than 200 of Australia's top cricketers face unemployment within days, with a bitter pay dispute "extremely" unlikely to be resolved by a deadline on Friday, players' union boss Greg Dyer has said.

MARKET-GUJ-SUGAR

26 Jun 2017 | 7:36 PM

Ahmedabad, Jun 26 (UNI) The Ahmedabad Sugar market showed an easy trend here today.

JPCC celebrates 26th death anniversary of former Prime Minister Rajiv Gandhi

21 May 2017 | 6:22 PM

Ranchi, May 21 (UNI) The Jharkhand Pradesh Congress Committee today paid floral tributes to former Prime Minister Bharat Ratna late Rajiv Gandhi on his 26th death anniversary which was celebrated by the party as ‘Shahdat Diwas’.

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