Friday, Mar 29 2024 | Time 19:03 Hrs(IST)
image
Business Economy


Immensitas Private Limited Raises $2.3M in Pre-series A1 Round

 BOSTONDec. 2, 2021 /PRNewswire/ -- Immensitas Private Limited has raised $2.3M in a Pre-Series A1 round co-led by growx ventures, Artha Venture Fund (AVF), and DSP Investment Managers Pvt. Ltd. The round also saw participation from LogX Ventures and Atrium Angels, the ISB alumni sponsored micro VC fund.


Lemnisk_Logo

In July, the company had raised a round from AVF and LogX. The fresh funds will be used to strengthen the capabilities of Lemnisk, Immensitas' product offering, and market expansion.


Lemnisk's Customer Data Platform (CDP) led personalization and real-time marketing automation solution enables enterprises to stitch customer data across disparate data sources and activate them across multiple marketing channels and touchpoints.


Sheetal Bahl, Partner, growx ventures, said, "We were very impressed with Lemnisk's data-first strategy to build out their product. This is in stark contrast to the existing marketing technology ecosystem which took a channel-first approach and is now trying to reorganize around data."


Aditi Kothari, DSP Investment Managers Pvt. Ltd., said, "Rinku, Praveen & Subra have an exciting and comprehensive vision for their CDP. For enterprise marketers, Lemnisk brings the Swiss Army knife needed to execute a wide variety of data-driven marketing use cases."


Anirudh A Damani, Managing Partner, AVF, said, "The current round marks a 10x growth in our initial investment in under 8 months, as the Lemnisk team continues to leverage new-age technologies to help marketers take charge of their data! We are glad to have doubled down on this team!"


"This new round allows us to continue building on our ambitious vision of offering a platform that not only centralizes customer data but also quickly acts on real-time intelligence. Unlike other players who seek to replace large marketing clouds, our approach is to help customers extract better outcomes from their existing investments", said Subra Krishnan, CEO, Lemnisk.


About Immensitas Private Limited


Immensitas Private Limited's offering Lemnisk, delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises.


The key capabilities include:



  • Connectors to organize silo-ed data and create a real-time customer one view

  • Orchestrate individual customer journeys across the martech ecosystem on the right channels at the right time using a proprietary in-built AI engine

  • Create 1:1 personalized experiences for each user across multiple marketing channels


Lemnisk has offices in BostonSingapore, Dubai & Bangalore. For more information, visit: www.lemnisk.co


Media Contact:



Bijoy K.B,bijoy



[email protected]


Logo: https://mma.prnewswire.com/media/883152/Lemnisk_Logo.jpg


More News
India's core sector output rises to three-month high of 6 7 pc in February

India's core sector output rises to three-month high of 6 7 pc in February

28 Mar 2024 | 7:51 PM

New Delhi, Mar 28 (UNI) Driven primarily by coal, cement and crude oil production, India's core sector comprising of eight key infrastructure components grew 6.7% year-on-year in February 2024, as per data released by Ministry of Commerce and Industry on Thursday.

see more..

Honda Motorcycle & Scooter India achieves historic 6 cr domestic sales milestone

28 Mar 2024 | 7:19 PM

Mumbai, Mar 28 (UNI) Honda Motorcycle & Scooter India (HMSI) announced on Thursday that it has accomplished a historic achievement of 6 crore domestic sales in India. Honda ventured into the Indian market with its first two-wheeler, the Activa, in 2001.

see more..

28 Mar 2024 | 5:28 PM

UNI NK AKS.

see more..
Luminous enters solar panel mfg; 250 MW facility launched with initial investment of Rs 120 cr

Luminous enters solar panel mfg; 250 MW facility launched with initial investment of Rs 120 cr

28 Mar 2024 | 5:16 PM

Rudrapur, Mar 28 (UNI) From power Back-up solutions to Batteries and Solar applications, Luminous Power Technologies on Thursday announced the launch of its state-of-the-art solar panel manufacturing facility here.

see more..

Kottayam-Kochi Rubber Market rates

28 Mar 2024 | 5:04 PM

Kottayam, Mar 28 (UNI) Following were the Rubber Market rates announced by the Rubber Board here on Thursday per quintal.

see more..
image