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Business EconomyPosted at: Aug 14 2020 10:13PM


IKEA launches FÖRÄNDRING collection using rice straw material

Hyderabad, Aug 14 (UNI) IKEA India launched FÖRÄNDRING, a collection of sustainable products created from rice straw, a residue of rice production that is traditionally burnt and contributes heavily to air pollution in North India.
This ‘Made in India’ collection includes rugs, lamp shades and other decorative items, the company said in a statement here on Friday.
With FÖRÄNDRING, it’s a small step towards contributing to better air by turning rice straw into a renewable material for products.
FÖRÄNDRING means ‘change’ in Swedish and illustrates the desire to contribute to positive change and it implies changing current habits where rice straw is being burnt as well as a change for the many people by contributing to better air.
Forandring is a special collection and is a small contribution from IKEA to cleaner air and to support farmers to practice more sustainable farming. We will bring more of such initiatives and hope that they can be replicated by other companies as well to create a bigger positive impact for our planet” said, Preet Dhupar, Chief Finance Officer and Sustainability Lead, IKEA India.
The colours in this collection shift from dark blue to light blue and illustrate the present situation with smog and air pollution, as well as the hopes for a more optimistic future with crisp and clear blue skies.
The collection includes 9 items, such as rugs, table runners, pendant lamp shades as well as decorative items such as storage boxes and baskets.
They are handmade by skilled artisans from Northern India and the material is based on leftover rice straw, giving each product a unique shape and look, it said.
Apart from raw material for IKEA products in the collection FÖRÄNDRING, IKEA is also looking into using it for packaging material and/or bioenergy, the statement added.
FÖRÄNDRING is available only in Hyderabad and one can buy it from the IKEA store or order it online.
IKEA India, part of Ingka Group opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad and Pune in 2019.
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