Chandigarh, July 15 (UNI) Taking a step aimed at rural digital revolution Indian Farmers & Fertilizers Corporation Limited( IFFCO), the world’s largest fertilizer cooperative has launched e-commerce app and web portal ‘IFFCO iMandi’ to facilitate and empower the farmers fraternity digitally.
Launching the app and portal in collaboration with iMandi Pte Ltd., a Singapore based technology company, here on Saturday late evening Yogender Kumar, Director Marketing of IFFCO said the endeavor is in line with the vision for a ‘Digital India’ by the Prime Minister Narendra Modi and will cater to over 5.5 crore farmers in the country all e-commerce and digital initiatives of the Corporation.
“After spearheading the campaign across the country to sensitize the farmers about the use of online and digital transactions, we are proud to come up with an app ‘IFFCO iMandi’, a ‘One Stop Shop’ platform, will address all needs of the farming community including buying fertilizers, pesticides, seeds, selling produce, FMCG, electronics, insurance and loans etc.,“ Kumar said.
He said the project will be implemented on an unparalleled reach and scale by utilizing exclusive access to IFFCO`s more than 55,000 Point of Sales, 36 thousand Cooperative Societies, over 30 thousand warehouses and having access to 25 crore rural consumers in the country.
The platform, 'iMandi', available for download at Play Store & App Store for Android and iOS phones, apart from fulfilling the requirement through various marketplaces, is also supported with communication, chat & calling, entertainment, information and advisory content to keep the farmers engaged, he added.
Present on the occasion V. K. Agarwal, founder of iMandi Pte Ltd. said “IFFCO and iMandi are certain that through this Indian Cooperative Digital Platform, they will be able to bring about a large scale social transformation in the nook and corner of the country through its digital inclusive technology”.
The platform iMandi is a strategic investment by IFFCO eBazar Ltd which is 100% subsidiary of IFFCO with iMandi Pte Ltd, Singapore, aims to bring the benefits of digital technologies to every farmer, and bring the digital revolution to rural India.
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