Srinagar, Mar 18 (UNI) Jammu and Kashmir Chief Minister Mehbooba Mufti said she will go for Bollywood superstar Salman Khan as brand Ambassador to promote Kashmir tourism. Reply to questions from media at Mumbai yesterday, she sought the help of everyone to promote tourism in Kashmir valley, where tourists could enjoy more safe environment. When asked if she wanted any Bollywood actor, including Alia Bhat, to become the brand ambassador of state tourism, Ms Mufti said if given a chance, she would go for any of the Khan brothers. When asked further, she said she would like to choose Salman Khan to promote tourism in J&K. She said the state was safe for tourists to visit as the political situation was under control. Ms Mehbooba, who was in Mumbai to promote tourism in Jammu and Kashmir and also trailer launch of film "Sargoshiyan", filmed in all the three regions of the state by actor-turned-director Imran Khan, urged all Mumbaikars to visit Kashmir this year. Extending an open invitation to everyone to visit her state during this spring, she said state was safe for tourists and this will be also a best tribute to martyrs who laid down their lives in the state. Ms Mehbooba said that her Government has put in place a tourism policy by which the scope of the industry has been institutionalised and the relevant infrastructure was being continuously upgraded. She said Tulip Festival would soon be organised at Srinagar in April which would be followed by a blossoming season and appealed to tourists to come to enjoy this aesthetically enriching season. Appealing to media to play the role of a partner in promoting tourism of the State, the Chief Minister said Kashmir for travel is as safe as any other place in the country and media should report things about the State in its entirety and perspective. On the occasion, several Bollywood stars shared their experiences of Kashmir and said that they have special love for the place. They assured the Chief Minister of their support in turning to Valley for shooting again. Earlier, in his welcome address, Secretary, Tourism, Farooq Ahmad Shah also appealed to the media and tourism fraternity of Maharashtra to contribute in promoting tourist arrivals to J&K. He said Maharashtra has remained a good friend of Jammu & Kashmir’s tourism industry and hoped that they would continue to do so. UNI BAS RSA 1148