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Business EconomyPosted at: May 26 2017 8:15PM


Hyderabad unveils Hot Wheels 'Surf and Turf'

Hyderabad, May 26 (UNI) ‘Crazy for Cars’ was the spirit that reflected in Inorbit Mall, Madhapur here today as hundreds of children geared up to be a part of the Hot Wheels car fiesta.
Hot Wheels, flagship brand from Mattel Toys, brought to the spectators a never-seen-before car installation while playing host to a revving event aptly called ‘The Epic Race.’
The Boneshaker - the special attraction of the affair was the massive life size car created with over 3500 Hot Wheels 1:64 die-cast cars.
This life size car’s number plate was painted with a special number ‘68’ signifying the launch year of the brand Hot Wheels.
The Surf & Turf was the hero of the day showcasing the wide range and variety of Hot Wheels models.
The car also served as an exciting selfie point for several kids who gathered around it, marveling the brilliant blend of design and creativity.
The master piece invited attention from a lot of visitors and car enthusiasts across the city who remained awed by the unique piece of art. The installation was no less than a dream car that every young kid aspires to own.
Hot Wheels also played host to a mind-boggling race from an elevated platform, where all participants were given the exciting opportunity to choose from an array of model cars to get going.
The winners pocketed the license to race in shopping zones. The Epic Race also featured an Engineering Zone which allowed kids to build their own epic stunts.
Mattel Toys has focused its efforts around the core philosophy of ‘Play with purpose’ – where each toy developed by the global leader has an intrinsic benefit linked to it.
The toy-cars of Hot Wheels not only engages a child, but also gives practical knowledge about Physics &Maths like speed and distance.
The Epic Race is designed in a manner to establish the importance of play in the lives of children by boosting their creativity, imagination and letting them push their limits.
Inorbit Mall will be home to the Epic Race for the next 10 days, giving children of Hyderabad an epic experience of a lifetime.
UNI KNR RJ SHK 2014
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