New Delhi, Oct 19 (UNI) Bollywood actress Huma Qureshi today launched new contemporary and innovative designs by the “Western Digital” company. The company announced contemporary and innovative redesigns of its iconic My Passport™ and My Book® hard drive lines, which have been highly recognized leading sellers for more than a decade. The new drives also include password protection and hardware encryption for customers to love their hard drive as much as they cherish the content stored on it. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind. Speaking at the launch, Khalid Wani, Director - Content Solutions Business, India, Middle East and Africa, Western Digital, said,’’Western Digital is leading with the idea that design can bring a personal touch to our digital life. Our endeavor is to add value through our products consistently and this time also our team has gone ahead of the curve with elevating design quotient on the new My Passport and My Book drives to enhance user-experience.’’ As part of the reimagined design, the My Passport drives will come in four vivid colors – Black, Red, White and Blue – while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to help keep your precious data safe. UNI AR RSA 2034