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Hotstar 'Out of Love' survey aims to decode why people cheat in marriages

Hotstar 'Out of Love' survey aims to decode why people cheat in marriages

New Delhi, Dec 14 (UNI) Hotstar in partnership with Mindshare and Unomer recently released an independent research study 'Out of Love' survey, that seeks to understand India's view on infidelity.

The Hotstar 'Out of Love' survey aims to decode the evolution of married relationships in India and the importance of trust and loyalty between partners. Soon on the heels of Hotstar Specials’ latest show 'Out of Love' that deals with the aftermath of infidelity and the myriad choices that people are faced with, this study tries to decipher the mindset of Indian married individuals across age groups and cities.

As per the Hotstar 'Out of Love' survey, insecurity in marriages looms over as half of all respondents feel the need to pry; with 45 per cent people wanting to check their partner’s phone without their knowledge and 55 per cent people who have already done it. Interestingly, almost 62 per cent people in love marriages feel the need to check their partners phone.

The survey further reports that suspicion of infidelity is higher in the North and East with 32 per cent and 31 per cent respectively, whereas West and South reported a 22 per cent to 20 per cent suspicion rate. 52 per cent respondents from Mumbai and 56 per cent respondents from Delhi claimed to have checked their partner’s phone without their knowledge.

Dr Ramon Llamba, Life Coach, Therapist and Quantum Medicine Doctor said, 'We as human beings are naturally driven by behavioural mechanisms called emotional drivers. People who have security and control as their primary driver have this innate desire to feed their emotions and be in control of their environment and feel secure by finding out information. This mechanism at a subconscious level drives them to spy on their partner’s phone or email.'

Over the past few years, the definition of ‘an affair’ has evolved beyond the physical aspect of a relationship to now include emotional and social media influence as well. While 47 per cent claim that physical intimacy is the worst form of cheating, 37 per cent feel that way about emotional infidelity. As social media dominates personal time, 16 per cent respondents are bothered by social media infidelity.

Dr Llamba said, 'There are various types of infidelity; some that happen out of purely physical needs and some where it is more emotional. Cheating is not planned. It happens because humans have no control over their feelings or emotions. Often, they realize there is a void that they are trying to fill which could be either psychological, emotional or physical.'

The survey also revealed that 78 per cent Indians will be bold about confronting infidelity. Having said that, almost 50 per cent of Indians are willing to forgive their partner’s infidelity whereas 20 per cent are willing to forget and the rest 30 per cent claim they will fight it out. Reasons to forgive range from acceptance citing it as a ‘one-time thing,’ to kids and future holding prime importance or even feeling societal or family shame. Delhi has one of the higher rates of people who will choose to fight with 38 per cent, while 48 per cent from Mumbai will choose to forgive.

Dr Llamba added, 'People choose to forgive because the partner who has been cheated upon makes an emotionally smart decision. At the core, humans forgive because there’s a silent voice that says it’s a natural phenomenon. The next big reason is having a family and they do not want to disrupt their lives by taking any drastic step.'

The Hotstar 'Out of Love' survey in partnership with Mindshare and Unomer was carried out with 1088 married respondents in the age-group on 18-64 years from across Metros and Tier 1 towns with a 50:50 Male: Female ratio.

The survey was conducted using digital river sampling and the data is representative of smartphone user population in India.


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