Sunday, Oct 24 2021 | Time 22:14 Hrs(IST)
image
Business Economy


Hero Indian Super League partners Terra Virtua

Mumbai, Sep 22 (UNI) The Hero Indian Super League (ISL) on Wednesday announced a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season.
The agreement sees ISL, the top division in Indian football, become the country’s first sports property to launch a digital collectibles series, leading the Indian sports industry in the fast-growing NFT market.
Terra Virtua is the world’s first fully immersive social, digital collectibles platform and is one of the world’s leading creators and marketplaces using blockchain technology. It currently offers themed digital collectibles across a range of popular movies, television shows and comic books. This partnership with the ISL is Terra Virtua’s first foray into the dynamic sports ecosystem.
Under the licensed partnership, Terra Virtua will create unique digital collectibles featuring the Indian Super League and all its 11 clubs. Since the ISL’s launch in 2014, the league’s many memorable moments, player cards, in-match highlights and more will be made available for fans to purchase and trade as interactive memorabilia through Terra Virtua’s unique marketplace.
Says Hoshedar Gundevia, ISL’s Head of Digital: “Digital collectibles have been one of the most talked about fan engagement avenues in 2021, and ISL being a young league would like to keep pace with the demands of India’s millennial and Gen Z audience segments.
''We are extremely excited to be working with Terra Virtua to remain at the forefront of the next wave of innovation around fan engagement. Digital collectibles offer innovative opportunities for the league and its clubs to connect with the growing Indian football market and attract newer audiences.''
Terra Virtua CEO and co-founder, Gary Bracey commented ''This is a big day for the future of Indian and international sport. The partnership signals a fundamental shift in the way sports fans will be able to engage with their favourite sports teams going forward, allowing them to collect and trade Interactive player merchandise and dynamic digital memorabilia with fellow fans.''
''The partnership also demonstrates strong, continued growth in the NFT market, reinforcing that digital collectibles are the future of fan merchandise and digital art.
The announcement comes fresh off the news that Terra Virtua recently switched its platform from the Ethereum blockchain to Polygon in a drive to be more sustainable. By making the change, the NFT pioneer has reduced its energy usage in minting NFTs by over 99 pc Sandeep Nailwal, COO & Co-founder at Polygon commented ''We are really excited to be involved with Terra Virtua as they embark on their deal with the first mainstream Indian sports brand releasing NFTs. As an India-based company, we are huge fans of the ISL and look forward to seeing how Terra Virtua empower and immerse soccer fans with their digital collectibles.''
Information on the collectibles available will be announced ahead of the ISL tournament 2021, starting on November 19, 2021.
UNI JS GNK
More News
Jammu Traders delegation calls on Amit Shah, submit memorandum

Jammu Traders delegation calls on Amit Shah, submit memorandum

24 Oct 2021 | 9:34 PM

Jammu, Oct 24 (UNI) A delegation of Chamber of Commerce and Industry (CCI) Jammu on Sunday called on Union Home Minister Amit Shah and raised issues being confronted by the people of the region.

see more..
KTM reconstituted; President & Secretary re-elected unopposed

KTM reconstituted; President & Secretary re-elected unopposed

24 Oct 2021 | 7:50 PM

Kochi, Oct 24 (UNI) Kerala Travel Mart (KTM) reconstituted its managing committee by re-electing unopposed Baby Mathew as the President and Jose Pradeep as the Secretary.

see more..

Meenakshi Mission Hospital Bags FICCI Healthcare Excellence Award 2021 for Digital Innovation

24 Oct 2021 | 7:45 PM

Kolkata, Oct 24 (UNI) Madurai’s Meenakshi Mission Hospital & Research Center has bagged the 13th edition of FICCI Healthcare Excellence Awards 2021 in the category of Digital Innovation in Healthcare. The Award has been conferred on the hospital for its introduction of Teladoc Health Robots in June 2020 to keep doctors, patients and healthcare workers safe during the pandemic and prevent the spread of Coronavirus infection. These Telemedicine robots, the preferred choice of six of the World’s best hospitals, have been introduced in India for the first time by Meenakshi Mission Hospital.

see more..
Lupin makes a hearty entry into Guinness World Records

Lupin makes a hearty entry into Guinness World Records

24 Oct 2021 | 7:26 PM

Mumbai, Oct 24 (UNI) Pharma major Lupin said that it has achieved a significant milestone by setting a new GUINNESS WORLD RECORDS™ title for creating the largest book sentence.

see more..

Cochin Airport ventures into hydro energy production, CM to inaugurate 1st hydel project on Nov 6

24 Oct 2021 | 7:25 PM

Kochi, Oct 24 (UNI) After achieving the status of world’s first airport fully powered by solar energy, Cochin International Airport Ltd (CIAL) ventures into hydro power production as its first power plant will be commissioned by Chief Minister Pinarayi Vijayan on November 6, 2021.

see more..
image