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Sports


Hero Indian Super League partners Terra Virtua; First sports league in India to enter booming NFT market

Hero Indian Super League partners Terra Virtua; First sports league in India to enter booming NFT market

Kolkata, Sep 22 (UNI) The Hero Indian Super League (ISL) on Wednesday announced a partnership deal
with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season.
The agreement sees ISL, the top division in Indian football, become the country’s first sports property to launch a digital collectibles series, leading the Indian sports industry in the fast-growing NFT market,an ISL statement said.
Terra Virtua is the world’s first fully immersive social, digital collectibles platform and is one of the world’s leading creators and marketplaces using blockchain technology. It currently offers themed digital collectibles across a range of popular movies, television shows and comic books. This partnership with the ISL is Terra Virtua’s first foray into the dynamic sports ecosystem.
Under the licensed partnership, Terra Virtua will create unique digital collectibles featuring the Indian Super League and all its 11 clubs.
Since the ISL’s launch in 2014, the league’s many memorable moments, player cards, in-match highlights and more will be made available for fans to purchase and trade as interactive memorabilia through Terra Virtua’s unique marketplace.
ISL’s Head of Digital Hoshedar Gundevia, said: “Digital collectibles have been one of the most talked about fan engagement avenues in 2021, and ISL being a young league would like to keep pace with the demands of India’s millennial and Gen Z audience segments.
UNI PC GNK

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