Tuesday, Sep 25 2018 | Time 22:20 Hrs(IST)
image
  • Remaining ICC Cricket World Cup 2019 tickets go on General Sale
  • Trump lauded India’s efforts against poverty in UNGA speech
  • Trump lauded India’s efforts against poverty in UNGA speech
  • Former chief officer of Badlapur civic body arrested in multi-crore
  • BCCI congratulates Virat Kohli and Smriti Mandhana
  • Services beat Bengal by 8 wickets in an Elite group C Vijay Hazare Trophy match
  • Venkaiah Naidu shuns protocol; goes by queue for darshan of Lord Venkateswara at Tirumala
  • Spanish coaches look to entertain Indian fans
  • Asia Cup: Mohammad Shahzad, Mohammad Nabi guide Afghanistan to 252/8 Against India
  • BJP state unit confident of winning a few seats in 2019 elections
  • Onus of preserving secular robustness of country rests on Constitutional institutions : Manmohan
  • Now, MSEDCL defaulters to get notices through WhatsApp, SMS
  • Peon trapped in ACB net in Nanded
  • Congress alleges e tendering scam in MP, calls for EC’s intervention
  • West Pakistan refugees meet Jitendra Singh to discuss compensation issues
Entertainment Share

HDFC launches new ad campaign featuring Lisa Ray, Suresh Menon

HDFC launches new ad campaign featuring Lisa Ray, Suresh Menon

New Delhi, July 2 (UNI) HDFC Standard Life Insurance Company has launched a new ad campaign, highlighting the need for health insurance, by using a simple and relatable analogy of ‘Liar Mirror’.

The campaign that has been launched on the digital platform features celebrities who are real-life critical illness survivors.

In the two min ad film, actor and model Lisa Ray and comedian Suresh Menon are seen talking about why the mirror has always been a liar to them.



HDFC Life has maintained an insight-driven approach for its marketing campaigns. The company’s findings on consumer approach towards fitness and financial preparation for health ailments contributed towards the theme of ‘Liar Mirror’.



'Appearances are deceptive, and we frequently get carried away by what we see. The mirror is often taken as an indicator of health in our busy lives. It is assumed that if a person looks fit externally, she is in good health. HDFC Life has attempted to break this myth and bring about a change in the mindset of people. The film highlights the stories of two popular faces – Suresh Menon, a heart ailment survivor and Lisa Ray, a cancer survivor. Suresh and Lisa talk about how they appeared completely fit from outside only to be diagnosed with serious ailments. The ad shows the survivors talking about the need to take a look inside, go for health check-ups and prepare financially to face any adversities,' a statement said.



Pankaj Gupta, EVP – Chief Marketing Officer & Executive Vice President, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life said, "In India, we have become conscious of our diet and exercise regimen, but still have deep inertia when it comes to regular health check-ups. Non-communicable diseases are on the rise and we wanted to address this increasingly serious social issue, in the most realistic way. Hence, we used the testimonial approach and are delighted to be associated with Lisa & Suresh on this campaign. They are real fighters who have survived their respective challenges and emerged victorious, thereby resonating with our brand message of ‘Sar Utha ke Jiyo’. We urge people to not just believe what they see in the mirror, but also delve deeper and be #Ready2Fight.'



On the creative front, Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett said, “It is a simple way to demonstrate what the truth is. When you look in the mirror every morning, you think everything is right but there are things happening that you cannot see. We are a Humankind brand and we wanted to solve a human problem - so people can realize the truth."



Commenting on the campaign, Suresh Menon said, “When I was approached with the idea, I could immediately relate to it. I felt this was my story. Back then, I never expected to have a heart issue and it came out of nowhere. I believed I was fit and healthy. This campaign rightly breaks the myth that looking fit and being fit are not necessarily the same."



Lisa Ray added, “In my case, there were not many visible signs telling me that I was unwell. One moment I was leading my life, traveling and working in films and television around the world, and in the next I was diagnosed with cancer. The other important aspect, which this campaign talks about, is the financial preparation. Medical expenses are steep and you could run up bills that erode your savings very quickly. Hence, being financially prepared today is a very important aspect of investing in long term good health.”

UNI PY SY 1840

More News
Shraddha Kapoor's ‘Stree’ beats Alia Bhatt's ‘Raazi’ at box office

Shraddha Kapoor's ‘Stree’ beats Alia Bhatt's ‘Raazi’ at box office

25 Sep 2018 | 6:44 PM

New Delhi, Sep 25 (UNI) Actress Shraddha Kapoor's recently released ‘Stree’ has surpassed Alia Bhatt's ‘Raazi’ which was one of the highest grosser of Bollywood in 2018.

 Sharesee more..
Lotus make up becomes title sponsor of IFW

Lotus make up becomes title sponsor of IFW

25 Sep 2018 | 4:25 PM

New Delhi, Sep 25 (UNI) The Fashion Design Council of India (FDCI) announced its title sponsor for the India Fashion Week (IFW) which will take place from October 10 to 13, at the Jawaharlal Nehru Stadium in the capital.

 Sharesee more..
‘Tumbbad’ trailer unravels enigma of mystery, spookiness

‘Tumbbad’ trailer unravels enigma of mystery, spookiness

25 Sep 2018 | 1:59 PM

New Delhi, Sep 25 (UNI) The makers of ‘Tumbbad’ released the trailer of the film leaving everyone spooked with the never seen before spine-chilling experience of fear and mystery.

 Sharesee more..
Saina Nehwal biopic starring Shraddha Kapoor go on floors

Saina Nehwal biopic starring Shraddha Kapoor go on floors

25 Sep 2018 | 1:58 PM

New Delhi, Sep 25 (UNI) Produced by Bhushan Kumar's T-Series and directed by Amole Gupte, Saina Nehwal Biopic starring Shraddha Kapoor went on floors in Mumbai.

 Sharesee more..
Makers of ‘Namaste England’ release another song ‘Dhoom Dhadaka'

Makers of ‘Namaste England’ release another song ‘Dhoom Dhadaka'

25 Sep 2018 | 1:19 PM

New Delhi, Sep 25 (UNI) The makers of Arjun Kapoor and Parineeti Chopra starter ‘Namaste England’ dropped yet another peppy track ‘Dhoom Dhadaka’, showcasing a celebratory environment
The vibrant new song showcases the happy duo of Arjun and Parineeti, having the best of their happy times.

 Sharesee more..
image