Hyderabad, Sep 17 (UNI) HDFC Bank has been ranked India’s Most Valuable Brand for the 5th consecutive year, a statement here on Monday said.

This ranking is the result of a survey conducted by Kantar Millward Brown, a group company of global communication services behemoth, WPP.

Known as the ‘2018 BrandZ Top 75 Most Valuable Indian Brands’ the survey values the HDFC Bank brand at USD 21.7 billion, a 21 per cent increase over the previous year.

“Trust is an important key driver of brand value, with its impact on corporate performance a key theme in this year’s BrandZ ranking. This is exemplified by HDFC Bank, which continued to build trust by clearly communicating the benefits of its products to consumers and delivering differentiated financial services offerings consistently and repeatedly,” wroteBrandZ in its editorial on HDFC Bank.



HDFC Bank’s brand value has grown consistently over the past 5 years, from USD 9.4 billion in 2014 to USD 21.7 billion in 2018.This year the study covered 1,20,000 Indian brands across 414 categories with insights from 3.1 million consumers.

HDFC Bank is also the only Indian brand to be featured in the BrandZTM Top 100 Most Valuable Global Brands ranking released recently by WPP group company Millward Brown. The Bank moved up 3 notches up to 60 from its last year's rank of 63.

The prestigious list is topped by Google. Other brands in the top 10 are Apple, Amazon, Microsoft, Tencent, Facebook, Visa, McDonalds, Alibaba, and AT&T in that order.

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