Details of digital offerings for HDFC Bank customers: Max Bupa’s Any Time Health is a completely automated, technology-based model which allows customers to avail health assessment and buy a policy instantly, without any manual intervention. Its simple interface offers a comprehensive awareness-to-purchase journey, overcoming the procrastination hurdle experienced by many Indians. The bank customers will be able to perform non-intrusive health assessment covering Body Mass Index, Blood Pressure, Body Type & Fat %, Muscle %, Bone Mass, Body Temperature, Hydration level and Blood Oxygen %; and buy a policy instantly, in less than 3 minutes. Max Bupa ATH will ease health insurance buying - making the entire process simpler and seamless for HDFC Bank customers throughout the country. In phase 1, 15-20 ATH machines will be installed at HDFC Bank branches, across multiple cities.
Max Bupa has designed a seamless digital journey for HDFC Bank customers to purchase Max Bupa health insurance products online. The entire journey between HDFC Bank and Max Bupa runs in a very secure environment, and this journey provides auto underwriting of cases, quick payment through online payment gateway & instant policy issuance, in a self-fulfilled, non-assisted model.
To make health insurance selling experience seamless and more convenient for HDFC Bank relationship managers, Max Bupa has developed InstaInsure – a digital seller app, aimed at simplifying the selling experience, with the aid of a streamlined and interactive support system. The relationship managers can use the app to complete the policy sale process, including the collection of payment from customers electronically. |