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Hamdard launches ready to drink fruit juice 'Rooh Afza Fusion' in Hyderabad

Hamdard launches ready to drink fruit juice 'Rooh Afza Fusion' in Hyderabad

Hyderabad, Apr 12 (UNI) Hamdard Laboratories India launched a ready to drink fruit juice 'Rooh Afza Fusion' here today after a phenomenal test market excise. Talking to media persons after the launch here, Hamdard Chief Sales and Marketing Officer Mansoor Ali said that Rooh Afza Fusion was a unique concept that was being launched for the first time in India. It was a unique combination of Rooh Afza with pure fruit juice. The product formulation too was quite unique and came from the Herbal or Unani roots of Roh Afza, he said. Mr Ali said that the test market of Rooh Afza Fusion was carried out in September last year in Delhi and Uttar Pradesh. This launch was a great success showcasing brilliant results and feedback obtained from 50,000 people. The company achieved primary sales of approximately 9 lakhs units in the launch month itself. Consumer off-takes recorded live from shelves were more than 70 per cent, he said. Basis of the feedback received from the launch, the product’s packaging has been revamped to connect better with the target audience, Mr Ali said. He said Rooh Afza Fusion was available in five exciting flavors—Refreshing Lemon, Delicious Orange, Juicy Mango, Exciting Pineapple & Orange and Luscious Litchi at a cost of Rs 20 for 200 ML. Mr Ali said that the Hamdard Laboratories was among the leading Health & Wellness companies of India, with presence across 4.5 lakh outlets in the country, offering a wide portfolio of more than 600 products. The company turnover was Rs 700 crore. Of them 15 per cent as export share. UNI VV JW SHK 1723

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French Foreign Affairs Minister calls on PM

French Foreign Affairs Minister calls on PM

New Delhi, Nov 17 (UNI) Prime Minister Narendra Modi said on Friday the significance of India-France Strategic Partnership is not limited to the bilateral context, but 'acts as a force for peace and stability in the regional and global context as well.

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Defence Minister rubbishes Rahul’s allegations on Rafale deal

Defence Minister rubbishes Rahul’s allegations on Rafale deal

New Delhi, Nov 17 (UNI) Defence Minister Nirmala Sitharaman on Friday rubbished Congress party’s allegations of bypassing the procedures in procuring 36 Rafale aircrafts from France, saying that the deal for the planes was done in a transparent manner and had to be struck quickly keeping in mind the defence preparedness of the Indian Air Force (IAF).

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Diplomats urge govt to address Delhi air pollution problem

Diplomats urge govt to address Delhi air pollution problem

New Delhi, Nov 17 (UNI) The killing Delhi air pollution has evoked serious concerns among the diplomatic community which was conveyed to the External Affairs Ministry by Dean of Diplomatic Corps Frank Hans Dannenberg Castellanos on Friday.

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Gulmarg, upper reaches receive fresh snowfall, rain in plains

Gulmarg, upper reaches receive fresh snowfall, rain in plains

Srinagar, Nov 17 (UNI) World famous ski resort of Gulmarg and other higher reaches received fresh snowfall in the Kashmir valley, where plains, including summer capital, Srinagar, experienced rain resulting in further chill on Friday.

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Jitendra Singh pitches for police modernisation

Jitendra Singh pitches for police modernisation

New Delhi, Nov17 (UNI) Union Minister of State for PMO Jitendra Singh called for new and evolved technology should be utilised to tackle the insurgency and terrorism effectively on Friday.

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Bill Gates visits Vizag amid tight security

Bill Gates visits Vizag amid tight security

Visakhapatnam, Nov 17 (UNI) Microsoft co-founder Bill Gates on Friday visited the agriculture hackathon of Agri-Tech summit expo in the Visakhapatnam Smart City.

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IAF Chief inaugurates SWAC annual Commanders’ Conference

IAF Chief inaugurates SWAC annual Commanders’ Conference

New Delhi, Nov 17 (UNI) In an effort to further exchange of views on operations, maintenance and administrative matters among the top brass, Air Force Chief ACM BS Dhanoa on Friday inaugurated the Annual Commanders’ Conference of South Western Air Command (SWAC) in Gandhinagar.

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