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Hamdard launches ready to drink fruit juice 'Rooh Afza Fusion' in Hyderabad

Hamdard launches ready to drink fruit juice 'Rooh Afza Fusion' in Hyderabad

Hyderabad, Apr 12 (UNI) Hamdard Laboratories India launched a ready to drink fruit juice 'Rooh Afza Fusion' here today after a phenomenal test market excise. Talking to media persons after the launch here, Hamdard Chief Sales and Marketing Officer Mansoor Ali said that Rooh Afza Fusion was a unique concept that was being launched for the first time in India. It was a unique combination of Rooh Afza with pure fruit juice. The product formulation too was quite unique and came from the Herbal or Unani roots of Roh Afza, he said. Mr Ali said that the test market of Rooh Afza Fusion was carried out in September last year in Delhi and Uttar Pradesh. This launch was a great success showcasing brilliant results and feedback obtained from 50,000 people. The company achieved primary sales of approximately 9 lakhs units in the launch month itself. Consumer off-takes recorded live from shelves were more than 70 per cent, he said. Basis of the feedback received from the launch, the product’s packaging has been revamped to connect better with the target audience, Mr Ali said. He said Rooh Afza Fusion was available in five exciting flavors—Refreshing Lemon, Delicious Orange, Juicy Mango, Exciting Pineapple & Orange and Luscious Litchi at a cost of Rs 20 for 200 ML. Mr Ali said that the Hamdard Laboratories was among the leading Health & Wellness companies of India, with presence across 4.5 lakh outlets in the country, offering a wide portfolio of more than 600 products. The company turnover was Rs 700 crore. Of them 15 per cent as export share. UNI VV JW SHK 1723

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23 May 2018 | 4:08 PM

India with a conservative 48-50 crore stock, of which adjusting for 45 per cent of agriculture, the stock in manufacturing and services comes to 26.

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NITI Aayog, ABB join hands to make India AI-ready

NITI Aayog, ABB join hands to make India AI-ready

23 May 2018 | 4:07 PM

New Delhi, May 23 (UNI) NITI Aayog and ABB India have signed a Statement of Intent (SoI) to support the vision of “Make in India” through advanced manufacturing technologies that incorporate the latest developments in robotics and artificial intelligence.

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High ATF prices & fleet expansion to delay recovery in credit metrics of Airlines

23 May 2018 | 4:06 PM

New Delhi, May 23 (UNI) The gradual strengthening of global crude prices, along with the ongoing fleet expansion by domestic airline operators, is likely to put pressure on the airline industry’s debt protection metrics over FY19-FY20, says India Ratings and Research (Ind-Ra).

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Total 39-lakh net new jobs created between Sep’17 and Mar’18

23 May 2018 | 4:05 PM

New Delhi, May 23 (UNI) As per Employees' Provident Fund Organisation (EPFO) data, total net new jobs created were 39 lakhs for the period of September 2017 to March 2018.

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MobiKwik launches UPI on its platform

23 May 2018 | 3:57 PM

New Delhi, May 23 (UNI) Digital financial services platform MobiKwik on Wednesday announced the launch of Unified Payments Interface (UPI) on its platform via its own VPA (Virtual payment address) handle @ikwik, a statement said.

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