New Delhi, Mar 4 (UNI) The government in collaboration with traders’organisation today launched a national campaign to promote the adoption of electronic payments in line with Prime Minister Narendra Modi's vision of Digital India and less-cash economy. Ravi Shankar Prasad, Minister of Electronics and Information Technology flagged off the mega campaign here. During the campaign across the country, five regional conferences, 30 state level Conferences and 100 Digidhan Camps will be organised in different cities. Praveen Khandelwal, National Secretary General, Confederation of All India Traders said, “ By joining hands, we endeavour to transform India into a better and transparent economy prospering everyone. We together understand that digital transactions are element to comprehensive growth of all pillars of ever-changing and ever-growing economy and hence making Prime Minister’s vision a reality, of establishing India as strongest and fastest growing country in the world.” He further said that if digital payment is to be leveraged, the government must absorb transaction charges by subsidising the same to Banks and effective incentive schemes must be announced to promote more and more digital payments. UNI ASH SB 1354