Thursday, Apr 25 2024 | Time 07:38 Hrs(IST)
image
Business EconomyPosted at: Feb 13 2020 5:38PM


Goodknight Unveils India's Most Powerful Liquid Vaporizer 'Goodknight Gold Flash' to Empower India Against Mosquitoes

India's only vaporizer with visible proof of efficacy through flash vapours
Powered by a unique chip, flash machine switches mode automatically
Affordably priced at INR 89 for machine & refill, while the refill is available for INR 75
MUMBAI, Feb. 13, 2020 /PRNewswire/ -- Identifying the need to protect families and children from the mosquito menace in India, Goodknight unveiled its latest power-packed innovation - Goodknight Gold Flash. This new offering is India's most powerful liquid vaporizer, with visible proof of efficacy through flash vapours. As India's largest household insecticide brand, Goodknight is redefining the INR 2200 crore liquid vaporizer market in the country by unveiling Goodknight Gold Flash.
Sunil Kataria, Chief Executive Officer - India & SAARC, Godrej Consumer Products Limited (GCPL), unveiling Goodknight Gold Flash, India's most powerful liquid vapouriser with visible flash vapour action.
As per Goodknight's research, 90% consumers face problems from mosquitoes in India. To ensure an all-round protection of families from the mosquitoes, Goodknight is empowering people with the most powerful protection through Goodknight Gold Flash. This new machine ensures a rapid release of visible flash vapours resulting in a knock-down effect on mosquitoes, compared to only repellency effect of normal liquid vaporizers in the initial period.
Commenting on this revolutionary launch, Sunil Kataria, Chief Executive Officer - India & SAARC, Godrej Consumer Products Limited (GCPL), said, "Goodknight is the market leader in household insecticides category in India. We are the most trusted and preferred brand by families seeking all-round protection from vector-borne diseases. We have always disrupted the category and offered innovations solutions to consumers. Goodknight Gold Flash, India's most powerful liquid vaporizer, is our latest disruption in the liquid vaporizer format."
He further added, "With upgraded heating technology and visible efficacy, Goodknight Gold Flash will be a game changer for the INR 2200 crore liquid vaporizer market in India. Through this offering, we are upgrading users of formats like coils and burning solutions like incense sticks. Thereby, targeting an additional INR 250 crore market comprising of such products."
Goodknight Gold Flash comes with normal and flash mode, backed by a unique chip-based technology which switches between these modes automatically. To activate the machine for faster results, the user will simply have to turn on the flash mode and the machine will begin emitting visible flash vapours for 30 minutes. After this, it will automatically switch back to normal mode. This cycle will repeat itself every 4 hours until the machine is turned off. The flash vapours and an improved machine ensures the elimination of mosquitoes from all hidden corners. Goodknight Gold Flash machine's highly porous wick along with heating technology guarantees a quick release of active ingredients for greater efficacy.
Goodknight Gold flash fortifies the brand commitment to provide families with the most advanced protection against vector-borne diseases. The flash machine ensures a wider coverage to eliminate mosquitoes and delivers a seamless experience. It is also equipped with a unique locking system allowing only Goodknight flash refills to fit in the machine.
Goodknight is India's largest household insecticide brand, trusted and loved by more than 7.4 crore households. It ensures families are protected from mosquitoes through its vast range of indoor and outdoor mosquito repellents. Its latest offering, Goodknight Gold Flash, is competitively priced at INR 89 for the machine and refill, while the refill is available for INR 75 per piece.
About Godrej Consumer Products Ltd
Godrej Consumer Products is a leading emerging markets company. As part of the 122-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.
(Disclaimer--Features may vary depending on the regions; subject to change without notice.)
For more details, please visit: https://www.goodknight.in/products/indoor-electric/goodknight-gold-flash-system/
Media Contact:
Deepak Kapoor
[email protected]
+91-9833582474
Godrej Group
Photo: https://mma.prnewswire.com/media/1090091/Goodknight_launches_Gold_Flash.jpg
Please log in to get detailed story.
Tags: #Goodknight Unveils India's Most Powerful Liquid Vaporizer 'Goodknight Gold Flash' to Empower India Against Mosquitoes
More News

NSE launches derivatives on Nifty Next 50 Index

24 Apr 2024 | 9:16 PM

Mumbai, Apr 24 (UNI) National Stock Exchange of India Ltd (NSE), the world’s largest derivatives exchange for consecutive fifth year in a row in the year 2023 based on contracts traded as published by FIA, launched futures and options contracts on the Nifty Next 50 Index on Wednesday.

see more..

KABIL signs MoU with CSIR-NGRI for geophysical investigations

24 Apr 2024 | 7:47 PM

Bhubaneswar, April 24 (UNI) Khanij Bidesh India Limited (KABIL) has signed a Memorandum of Understanding (MoU) with the Council of Scientific and Industrial Research - National Geophysical Research Institute (CSIR-NGRI) to foster a long-term collaboration in the field of geophysical investigations to bolster its ongoing projects and activities in critical and strategic minerals.

see more..

Dish TV revolutionises entertainment with ‘Dish TV Smart+’ services

24 Apr 2024 | 7:31 PM

Kolkata, Apr 24 (UNI) Dish TV has taken a path-breaking initiative to redefine the entertainment experience in India.

see more..

TRAI recommends sharing of active, passive infra by telecom providers

24 Apr 2024 | 7:03 PM

New Delhi, April 24 (UNI) With a view to improve quality of services and reducing cost, the telecom regulator TRAI on Wednesday recommended sharing of active and passive infrastructure among telecom service providers, a move that would help setting up network quickly across the nation.

see more..

REC to provide loan of Rs 1869 cr to Chenab Valley Power Project in J&K

24 Apr 2024 | 6:38 PM

New Delhi, April 24 (UNI) State-owned non-banking finance company REC Limited has signed an agreement with Chenab Valley Power Project Private Limited (CVPPPL), under which it will provide financial assistance of Rs 1,869.265 crore as a term loan.

see more..
image