Mumbai, Oct 4 (UNI) Synonymous with the Indian ‘Tijori’ -– Godrej Security Solutions on Wednesday unveiled their latest campaign ‘Desh Ki Tijori’ with Bollywood star and brand ambassador Ayushmann Khurrana.
The ‘Desh Ki Tijori’ campaign communicates how since the first made in India locker by Godrej in 1902 to the latest digital lockers, the product is one that stands out in India’s households, a press release said here.
"As a part of this initiative, we have designed 'four (4) Vans' specifically to showcase our latest home security innovations and these Vans shall be embarking upon a journey across East, West, North and South, starting with Mumbai. Our target is to cover 100 cities in India in less than 100 days and spread awareness around the Home Security Space, and help our customers to make the right decision,” said Pushkar Gokhale, senior vice president, Business head – Godrej Security Solutions.
Ayushmann Khurrana said, “Today, as I want more tech enabled and digitally savvy products, I am so glad I can still trust a Godrej ‘Tijori’ for my ‘peace of mind’ but only I have a very cool digital locker with biometric scanners. This is exactly what today’s campaign is about, that the tijori or the Godrej home locker has constantly been evolving."
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