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Global, National vehicle launches to be held at Auto Expo-Motor show 2018

Hyderabad, Dec 22 (UNI) Global and National-level vehicle launches will be held on February 7 and the Auto Expo-The Motor Show 2018 will be formally inaugurated in New Delhi on February 8 next year.
Organised by the Society of Indian Automobile Manufactures (SIAM) jointly
with the Automotive Component Manufacturers Association of India (ACMA) and
the Confederation of Indian Industry (CII), the auto show will be held at Greater
Noida from February 9-14.
The 'Auto Expo–The Motor Show 2018’ will have six special zones, including
Future Mobility Experience and Automotive Innovation, and see the debut of Korean
automotive company Kia Motors and India Kawasaki Motors among others.
The much-waited event of the automotive industry in India will see the launch of
a number of new models from various automotive manufacturers.
The 2018 edition will focus on 'Entire Mobility Eco-System,’ with the theme of “Co-Create,
Co-Exist and Celebrate, SIAM Trade Fair Group Chairman Arun Malhotra told reporters
here on Friday while briefing about the show.
The auto show is being considered among five best motor shows and offers an opportunity
for automotive companies to showcase their capabilities and upcoming models, he informed.
Highlighting how the social media is also expected to create a buzz over the auto show, SIAM
Director Debashish Majumder said a special Emoji is being created by Twitter for the show. The auto
show will portray a complex labyrinth of safety, emissions and sustainability in a juxtaposed blueprint,
to share the complex evolutionary cycle of the automobile industry.
Six special zones are being introduced at the show. These are Automotive Innovation covering
start-ups and electric vehicles technology solutions, Exotica for display of heritage cars and super cars,
Motorsports for display of rally vehicles, Auto Gaming Arena, Future Mobility Experience and Application Vehicles.
Future Mobility Experience zone will provide virtual reality experience of driving connected and
autonomous electric vehicles on various roads to introduce the concept of future mobility.
In addition, it will have zones on 70 Years of Indian Automobility and one on Anti-counterfeiting and another on Application Vehicles.
SIAM Deputy Director General Sugato Sen said “The auto expo has conventionally been one of the
most pursued platforms for the automobile industry in India and with the continued success of the show;
it has gained a global thrust giving the participating brands a worldwide exposure.”
UNI KNR CS 1640
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