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Business Economy


German Mirror Lubricants & Greases launches its premium range of lubricants in India

Mumbai, Nov 27 (UNI) German Mirror Lubricants & Greases, a leading global manufacturer of premium quality lubricants and greases, on Monday launched the ‘Mirr Oils’ -- its innovative range of lubricants catering to needs of automotive, marine and industrial applications -- here.
Speaking at the national launch, Mohammed Hussein Hindi, managing director, German Mirror Lubricants & Greases, said, "India is the third largest market in the world after China and USA, with six per cent global market share. In addition, India has the potential to be in top two as the domestic lubricant market has grown by 13 per cent vis-à-vis 2013 in spite of global slowdown in last couple of years."
"Our vision is to deliver world-class products across all industries. We aim to be the partner of choice by supplying innovative products. We are also evaluating market conditions to set up lubricant oil blending plant in near future. The strategy is to acquire 0.5 per cent market share of 2.3 million metric tonnes by end of March 2019," he added.
Aniket Jhaveri, chief executive of A N Corp, added, "With the latest technology from Mirr Oils and our expertise in this industry, our alliance can achieve great volumes of business."
During the initial phase, Mirr Oils will cover west, south and east regions which include eight states such as Maharashtra, Gujarat, Madhya Pradesh, Goa, Karnataka, Kerala, Tamil Nadu, West Bengal and Odisha.
In the second phase, the company will cover another eight states by June 2018. The new ranges includes ATF & gear oils, specialty fluids, passenger car motor oil, gasoline engine oils and heavy duty diesel engine oil. All products are made from 100 per cent virgin premium base oils and additives.
For 17 years, German Mirror Lubricant & Greases Co has catered to the engine, gear and transmission lubrication requirements of automotive, industrial and marine industries.
The company developes its products taking into consideration few of the many parameters that include latest technologies, extreme operating conditions, constant emerging environmental regulations and modern engines.
UNI JM SS NP1919
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