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Business EconomyPosted at: Sep 16 2020 3:41PM


Fujifilm India unveils quirkiest SQUARE SQ1 instant Camera

Kolkata, Sep 16 (UNI) Fujifilm India Private Limited, a pioneer in imaging technologies,
today announced the launch of its instax SQUARE SQ1 Instant Camera.
This new addition is an analog, square camera and creates square format instant prints
at 1.5 times the size of its instax mini counterparts.
With the Instax SQUARE SQ1, the company has introduced a minimalist, user-friendly
square design with key features such as automatic exposure and one-touch selfie mode.
One of the key features of the new addition to this Instax range is its automatic exposure.
This function automatically senses the level of ambient light when the shutter button is
pressed, and optimizes the shutter speed and flash output according to lighting conditions.
It allows even novice instax users to take photos that are automatically properly exposed
regardless of conditions, producing clearer and more vibrant instant prints on the spot.
Along with its built-in selfie mirror, instax SQUARE SQ1’s one-touch selfie mode is
designed specifically for selfies and close-up shots, setting the best focus and exposure
for the shot by changing the position of the lens when activated (by simply twisting the lens
after powering the camera on).
Commenting on the launch Masaki Zenko, Head of Instax division and Senior manager
of Photo Imaging division, Fujifilm India said, “At Fujifilm, we believe that capturing moments
that invoke nostalgia has become even more imperative in today’s time, as it truly seizes the
moment for our consumers and spreads joy to the their daily life. We are thrilled to expand
our wide range of Instax cameras with the funkiest and newest Instax SQUARE SQ1."
"Our latest edition combines everything our users love about the mini’s cool, modern style
and functionality with the larger, vibrant output of our square film. We’re confident that instax
SQUARE SQ1 will fit right in with our creative, expressive user base and allow them to create compelling new instant prints,” Zenko added.
“The new Instax SQUARE SQ1 is the perfect amalgamation of olden day’s nostalgia with
respect to its films and the quirkiness of the new-age times with respect to its sleek design.
The compact and durable camera efficiently develops larger square print in just 90 seconds,
instantly creating tangible memories for the users. The sharp and suave design of the new
model, will certainly make this camera a hit amongst not only the female youth but also the
male millennials, making it there go-to accessory when choosing an Instant camera of their
choice. With its new twisty selfie mode, users will be able to fit wide captures in excellent
color quality that will transit them to the exact moment and help them cherish the memory
forever,” said Kunal Girotra, National Business Manager Instax Division, Fujifilm India.
Additionally, also accompanying the launch of the instax SQUARE SQ1 are two new
instax instant film varieties; instax SQUARE Rainbow film and instax SQUARE
Monochrome film, designed to allow users to add even more creativity to their square
images.
The all-new Instax SQUARE SQ1 will be available in Terracotta Orange, Glacier Blue,
and Chalk White with bookings available from September 24 on Amazon and Flipkart,
at an MRP of 10,999.
UNI BM SJC
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