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Press Releases » PNN


Fuelling Start-up Success: Neel Shah’s Mentopreneur Leads the Way in Strategic Brand Building

Neel Shah, Founder, Mentopreneur

Mumbai (Maharashtra) [India], May 30: In the dynamic realm of start-ups, where dreams soar and innovation knows no limits, there exists a towering presence that illuminates the path to entrepreneurial triumph – Mentopreneur, a premier brand consultancy firm in India, dedicated to empowering founders and start-ups in their extraordinary journey towards success.

Mentopreneur is led by visionary marketing maverick Neel Shah, whose prolonged 11-year career and an impressive portfolio of 100 brands have altered the landscape of brand strategy.

Neel Shah, The ‘Chief Mentor’ at Mentopreneur, is well-acquainted with the realm of brand building. His entrepreneurial journey began at the tender age of 19, when he co-founded his experiential marketing company before he moved to JWT. In 2020, when the start-up ecosystem surged, he established Schbang Theta, the consumer-centricity and branding division of Schbang—an esteemed marketing agency led by industry veterans Harshil Karia, Sohil Karia, and Akshay Gurnani. With a wealth of knowledge gained from servicing huge corporations like Baskin Robbins, Godrej Group, Pidilite Industries and L’Oreal Group, Shah set out to revolutionise the development trajectory of smaller firms and start-ups.

With the launch of Mentopreneur, Shah has ushered in a new age of strategic brand consultancy. Mentopreneur provides complete branding strategies, thorough marketing counsel and accurate asset planning, with an unrelenting dedication to fostering start-ups and brands across all business verticals. This distinct strategy guarantees that each start-up gets customised services that match their individual demands as opposed to traditional advertising solutions.

“I believe start-ups are more than just business ventures; they are seeds of transformation and vehicles of change,” stated Neel Shah. “By acting as an invaluable extension of a brand’s team, Mentopreneur becomes the driving force behind their vision, infusing innovation, creativity, and a deep understanding of consumer behaviour into every strategic campaign.”

With Mentopreneur on their side, start-ups can leverage the power of professional insights, market research and performance marketing skills to create a route to unmatched success.

In the future years, as start-ups continue to transform sectors and revolutionise the way we live, Mentopreneur will stay at the vanguard, providing these visionary businesses with the tools, strategies and assistance they need to fly above the competition. Together, Mentopreneur and the start-ups it supports will rewrite the story of success and possibly craft the next generation of Nifty50 enterprises.

You can follow mentopreneur on instagram @mentopreneur for latest updates or check out their website www.mentopreneur.com

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