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Business EconomyPosted at: Feb 20 2018 6:09PM


Forme mobiles closes FY18 with 30 pc y-o-y growth

Gurugram, Feb 20 (UNI) Launched in India in 2009, Forme Mobiles experienced 200 per cent year-on-year growth next year and will close FY18 with more than 30 per cent y-o-y growth.



“India contributes significantly to Forme’s global sales and Forme internet enabled feature phones are very well embraced by India” said Mr Victor Su, Director, Forme Mobiles India.
He added that “We aim to deepen our relation with India in 2018 as we will double our mobile phone production from March onwards. We witnessed a steep rise in demand for our internet enabled feature phones, especially from Tier 2 and 3 cities, which motivated us to increase our production capacity. We will also offer an extensive portfolio of smartphones in affordable segment in 2018.”


As per International Data Corporation (IDC) report 2018, India market has experienced an increase in shipment of feature phones in 2017 by 17 per cent, which is 3 per cent higher than annual shipment growth rate of smartphones in the same time period. The trend is also similar to other countries including Africa, according to a company statement here.

Forme Mobiles plans to strengthen their presence on e-commerce platforms to reach out to existing, potential consumers and expects to sell 30 per cent of their mobile phones through e-commerce in FY19. With growth in e-shopping in tier 2, 3 cities, where FORME has a strong hold, the company expectsto fulfill significant amount of orders from tier 2, 3 cities.
Until now the company was majorly focusing on offline channels for sale that contributed to 95 per cent of their revenues.


Forme has been at the forefront to deliver the desired. For instance, basis its market research and demand for durable as well as stylish phones Forme designed and launched Forme N5+ Selfie Phone in June 2017.
The brand successfully sold more than 2 lakh units within 3 months of the launch of product. Similarly, the brand has various mobile designs in pipeline to be launched during 2018, with special focus on India.

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