New Delhi, Feb 20 (UNI) Microsoft and Flipkart today announced a strategic partnership to provide consumers the best online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform. “At Microsoft, we aim to empower every Indian and every Indian organisation with technology and key to this is forging strategic partnerships with innovative companies like Flipkart,” said Satya Nadella, CEO, Microsoft. “Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences,” he added. “Flipkart has always been committed to its vision of transforming commerce in India through technology. Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers,” said Binny Bansal, Group CEO and Co-Founder, Flipkart. UNI ASH SNU 1537