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States » East


Flipkart introduces its first Furniture Experience Center in Eastern India

Kolkata, Feb 27 (UNI) Flipkart, India's homegrown e-commerce marketplace, on
Thursday announced the introduction of its first Furniture Experience Center in the
city as it seeks to cater to the growing appetite for online furniture buying in Eastern
India.
Spread across nearly 2,200 square ft, the experience centre has been introduced in
collaboration with Emami Realty in its state-of-the-art Emami City township, the Emami
City to increase awareness around the vast selection of aesthetically designed quality
furniture available on Flipkart, a Flipkart spokesperson here said.
The experience centre showcases home furniture from 11 brands including @home
by Nilkamal, Royal Oak, House of Pataudi and Perfect Homes showcasing Made in
India furniture and aims to enhance the overall viewing experience for consumers.
This move is in line with the rising importance of Eastern India as a market for Flipkart
Furniture which is growing at over 100% year-on-year. This is primarily due to increasing
digitisation, rising disposable income along with the vast selection of quality furniture
available online, affordable payment constructs and free delivery and installation. These
factors become essential as this market has traditionally had a low presence of organised
retail due to its topography, resulting in high latent demand.
Flipkart realised this gap and is addressing it by expanding the coverage of its dedicated
supply chain to all major serviceable pincodes in the region including Guwahati, Silliguri and Kurseong. This also opens up a plethora of opportunities for local furniture sellers to have
access to a pan-India market, in turn driving the growth of the local furniture market.
According to industry reports, the Indian furniture industry is about $17 billion in size of
which online accounts for only 3%, growing at a CAGR of 80-85%.
As customers look for a ‘touch and feel’ aspect before buying furniture online, the
experience centre aims to bridge this gap by showcasing Flipkart’s certified products
at strategic locations across the cities.
Nishit Garg, Vice-President, Furniture and Books and General Merchandise at Flipkart
said, “As a customer focused organisation, Flipkart understands the importance of touch
and feel aspect for consumers before buying furniture and therefore we introduced our first experience centre in Eastern India. With this launch, we aim to showcase the wide variety
of furniture available on Flipkart in one of the fastest growing markets for us. This is part of
our broader vision for the region which will see further investments in the coming months in
order to cater to the growing demand.”
Dr. Nitesh Kumar, Chief Executive Officer, Emami Realty, said, “We are delighted to partner
with Flipkart to introduce its first furniture experience centre in Kolkata. It will help home buyers
in Kolkata experience quality furniture from Flipkart at affordable price points while setting up
their homes with the convenience of e-commerce. This collaboration will further help consumers
set up their homes with a huge selection of durable and trusted furniture.”
Flipkart Furniture is one of the fastest growing furniture marketplaces in the country today,
with over 2 lakh products across various categories, providing delivery and selective installation across over 16,000 pincodes.
Flipkart’s ‘FurniSure’ certified products offer customers the surety of buying a quality product which will last long. It was introduced by Flipkart to showcase products that have undergone rigorous lab tests using cutting-edge technology to ensure they conform to the highest quality standards.
FurniSure products are lab-tested for real home usage across metrics such as durability,
impact and stability.
UNI BM
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