Mumbai, Apr 25 (UNI) Eros Now today announced a strategic integration deal with Ola’s connected car platform for ridesharing, Ola Play. This strategic revenue-sharing partnership through Eros Now subscriptions will enable Ola customers to control in-car entertainment system through their smartphones as well as a device mounted at the back of the seat. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls and a choice of personalised content. Eros Now offers a wide library of films, music, premium television, and regional content that will now be available to Ola customers through Ola Play. Content will be customised depending on customer preferences and ride information like time and destination. The association particularly adds value to the experience proposition of Ola Rental and Ola Outstations categories that are used by customers. The offering is currently available in four cities: Mumbai, Delhi, Bangalore, and Hyderabad. UNI JS HK1151