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Business EconomyPosted at: Apr 25 2017 12:34PM


Eros Now available on Ola's connected car platform Ola Play

Bengaluru, Apr 25 (UNI) Indian Over-The-Top (OTT) entertainment
platform Eros Now, today announced a strategic integration deal with
leading mobile app for transportation aggregator Ola's connected car
platform for ride sharing.
This strategic revenue-sharing partnership through Eros Now
subscriptions will enable an immersive and personalised experience
which customers can seamlessly control through their smartphones as
well as a device mounted at the back of the seat.
Powered by proprietary in-car and cloud technologies from Ola,
Ola Play brings advanced car controls, choice of personalized
content and a fully-connected interactive experience for its
customers.
Eros Now offers the widest library of films, music, premium
television, and regional content that has the potential to enhance
the experience for many Ola customers.
Ola commuters will now have easy access to a vast array of
unlimited entertainment options through Eros Now on Ola Play.
Content will be customized depending on customer preferences and
ride information like time and destination to provide the perfect
connected in-car experience.
The offering is currently available in four cities: Mumbai,
Delhi, Bangalore, and Hyderabad, a company release said here today.
UNI RS MSP GM CS 1234
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Tags: #Eros Now available on Ola's connected car platform Ola Play
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