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Ericsson India launches CSR initiative "Baank-e-Loom" with DEF in Barabanki

Ericsson India launches  CSR initiative "Baank-e-Loom" with DEF in Barabanki

Lucknow, Sep 26 (UNI) Ericsson India,a leading global Information Communication Technology (ICT) company today announced the launch of its new CSR initiative, 'Baank-e-Loom' in partnership with Digital Empowerment Foundation (DEF).

The initiative envisages digital development of the hand-loom weavers community in Sairanpur, in Barabanki district of UP with Ericsson aims to empower traditional artisans in embracing new technologies, designs and scaling up traditional weaving methods by employing ICT tools in marketing and sales.

Osama Manzar, founder and director DEF said here today for entire Barabanki weaver community, Baank-e-Loom is an intervention that will uplift the handloom weavers socio-economic status from depravity to self-reliance through the use of the internet, digital design and broadband."

Baank-e-loom is just the tip of an iceberg which shows how digital interventions can empower a traditional weaving skill-based cluster," he further added.

Starting in Saidanpur, Baank-e-Loom could be a replicable lesson for all the 470 handloom clusters of India, he further added.

Ericsson India vice-president and head technology Manoj Dawane said that the Baank-e-loom ,initiative aims to promote inclusive growth and development of the Barabanki handloom community." we are confident that this initiative will help to make a positive impact on the weaver community at Barabanki," he stated. UNI MB PY RJ NS1600

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